Social Trader
5 months ago
**Daily roles and responsibilities**:
Launch campaigns through social trading desk.
Support digital team in targeting advisals and audience sizing.
Optimise campaign performance.
Recon campaign spends.
Receive brief from Account Managers with budget, buy type, KPI's and audience build.
Set up campaign in the back of Facebook Business Manager.
Go live on campaigns and monitor performance daily.
Recommend optimisations for campaigns based on performance being seen & receive instructions for optimisations from team to implement.
Work with spends, campaign pacing, bid caps, etc
Receive creative and load it to into the campaign for each audience.
Back-end work with tech tools a daily requirement in this role.
Alert teams on Meta services updates.
**General responsibilities**:
Provide quarterly social media landscape insights
Work across markets in Africa
Update digital team on changes to Meta platforms (new formats, changes in available buy types etc)
**Skills**:
Backend knowledge of social platforms and algorithm procedures
Ability to work with financial topics
Experience in ad-ops (specifically social media)
Detail-oriented and interested in tech stacks
Experience working with Facebook Business Manager, DV360, Google Adwords.
Ability to work on multiple projects at once
Growth mindset
Working independently
Well organised
Reliable
Able to work in the office
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