Ttl Art Director
1 week ago
Our Cape Town office is looking for a MW Through-The-Line (TTL) art director to add their creative Digital and ATL skills on the Shoprite Group Franchise sector, delivering and encouraging award-winning work, from conceptualizing integrated campaigns through to execution, exceeding client expectations.
You will be a ATL creative all-star, with a solid background in digital. Ready to take on the world of retail. You have the skill set to capture promotional excitement and breakthrough designs for multiple media platforms such as web banners, newsletters, social media and website elements, whilst ensuring that the ATL elements, such as print leaflets, Point of Sale, outdoor media and TVC concepts, are just as exciting and ground-breaking.
**Minimum relevant experience and skills/attributes required**:
An eye for detail, ability to work well under pressure, as well as being up to date with the latest digital marketing trends, techniques and technologies are essential requirements
Working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief
Producing 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client
Gaining an understanding of the target audience and business which the advert is targeted at
Meeting with the creative director and account managers before presenting ideas to clients
Pitching ideas to clients
Working on location
Attending meetings at production houses and with other directors
Working in editing suites to oversee the finished product
**Technical skills/knowledge**:
TTL art direction and design with a strong background in ATL
Carry out visual and conceptual skills from initial brief to final artwork
Strong digital design portfolio
Strong conceptual ability preferred
Great presentation skills
Exceptional interpersonal skills
Committed collaborative team player
Excellent communication skills (both verbal and written)
**Proficient in**: Adobe Creative Clou, with particular emphasis on Adobe AfterEffects
Basic animation a plus
Digital design
Social media posts
Web banners
UX and UI design advantageous, but not essential
FIGMA
Photoshop
**Experience**:
At least four years’ experience as a TTL art director in an advertising agency a must
Experience with ATL art direction and design
Experience with social media design
Experience in high-volume environments with fast turnarounds preferred
**Qualification**:
A completed tertiary qualification in digital design
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