Social Media Manager

14 hours ago

Johannesburg, South Africa TransUnion Full time

TransUnion's Job Applicant Privacy Notice

**What We'll Bring**:
**What You'll Bring**:
**Main Purpose of Role**:

- Partner with global consumer teams to define performance-driven social media strategies.
- Align global social media efforts, across various teams and geographies to grow the brand.
- Develop and execute global and regional consumer campaigns, end-to-end.
- Establish an impactful social media presence across owned, earned and paid media.
- Develop a clear understanding of our audience behaviors across a variety of social channels.
- Understand the dynamics around social care and work with dedicated support teams as part of an omnichannel strategy.
- Understand, measure, and improve our social engagement.

**Key Tasks and Accountabilities**:

- Collaborate with teams in the US and internationally to develop strategies and tactics that support the needs of different regions.
- Communicate with international teams on governance, best practices and deliverables.
- Help scale our efforts by creating templates and aid in the standardization of formats, tools, etc.
- Lead A/B testing across all consumer-facing social media channels.
- Assist local market teams with campaign ideation and development, and raise the visibility and impact of their work to other teams worldwide.
- Work cross-functionally (creative, support, product, brand) to educate teammates and put our best foot forward to meet awareness, acquisition, and engagement goals.
- Be fluent in the latest features and trends across channels.
- Create and maintain a content calendar with a good, consistent cadence of posts.
- Publish/schedule social media posts through Sprinklr, our social media management tool.
- Set up and manage paid campaigns across social media channels.
- Monitor inbound social and take advantage of Sprinklr’s listening capabilities, and use these insights to create insight-driven campaigns.
- Manage social media stories and tasks in Rally, our agile project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on-time delivery of campaigns.
- Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience.
- Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc.
- Propose, adopt and work with new platforms and approaches as required.
- Ensure social content aligns with our style guides and always ties back to our brand messaging.
- Strictly follow and manage social media processes and policies.
- Create social media measurement dashboards and reports that highlight performance metrics and key outcomes, including ROI metrics.

**Impact You'll Make**:
**Skills - Essential**:

- Strong communicator with an appreciation and knowledge of the role organic and paid social media plays in the wider marketing function.
- Social media native, with strong interest and skills in social media community management, content planning and distribution (organic and paid).
- Proven, relevant digital content generation abilities.
- Well-developed stakeholder engagement skills.
- Experience in setting-up, monitoring and measuring paid social media campaigns, across social media channels.
- Ability to develop exceptional digital creative, with a clear vision for how it can be used.
- Proactive approach to projects and introducing new ways of working.
- Exceptional writing skills and ability to translate complex topics into simple, digestible, audience-oriented copy.
- Ability to multi-task and prioritize projects in a dynamic, fast-paced environment.
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally, and cross-regionally.

**Skills - Preferred**:

- A good understanding of wider digital marketing principles.
- A strong interest in using technology and software to increase efficiency.
- An appreciation of visual communication.
- An appreciation of digital, social and content strategies.

**Academic and Professional Qualifications**:

- Degree educated.
- At least 5 years experience working within a social media or content marketing role, preferably in a global team.

TransUnion Job Title

Consultant, Marketing Communications

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