Freelance Digital Marketing Consultant

2 weeks ago


Johannesburg, South Africa Sierraview Residences Full time

We are a small owner-run business offering hospitality self-catering accommodation in Sandton and operate a total of eleven units in two properties. An opening has arisen for the position of a freelance digital marketing consultant, with current experience in online hospitality accommodation marketing and sales.

The consultant will liaise with the business owner and propose current best-practices on all aspects of marketing strategy, from brand awareness, online presence, enquiries and booking experience, check-ins, and communication touch points throughout the guests’ journey. The consultant need not be a provider of the required best-practice solutions but must be able to identify required service providers, solicit and evaluate proposals from them, in the best interest of our business. These service providers will be contracted and paid for by the business.

A brief work description is as follows:

- Review our current client experiences from enquiries to post-stay communication
- Researching market competition - online presence, product type and rates
- Review our use of our current channel manager - Nightsbridge and propose optimization of use
- Audit our current Online Travel Agencies (OTA) presence for effectiveness
- Research and identify our ideal guest avatar and market segment
- Propose most effective digital solution/strategy for booking conversion and guest communication
- Design appropriate marketing calendar and marketing campaigns
- Identify best qualified service providers to provide platform/content to implement proposed digital solution and marketing campaigns
- Manage the effective execution of work of service providers
- Establish relevant performance matrices arising from implementation
- Propose ongoing best practice digital marketing solutions
- Current knowledge of the hospitality accommodation product and the client booking journey
- Knowledge of current Search Engine Optimization (SEO) trends
- Current knowledge of hospitality accommodation websites features - marketing, promotions, conversions and communication tools
- Online digital research skills and familiarity with online audit tools
- Current knowledge of online paid advertisements
- Familiarity with features of the Nightsbridge channel manager
- Familiarity with OTAs, their extranets and features
- Familiarity with social media platforms, integration, content and sales conversions
- Experience in digital marketing campaigns and evaluating arising performance matrices
- Excellent communication and collaboration skills

**Job Type**: Casual

Application Question(s):

- Do you have experience with digital marketing of hospitality accommodation properties?

**Experience**:

- Hospitality Accommodation Marketing: 2 years (required)

Application Deadline: 2023/04/12



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