Below The Line Marketing Specialist Ii

1 week ago


Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- To design, enhance and deliver multiple-franchise/segment Below The Line (BTL) activities and processes to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery**experience and qualifications**:

- Minimum Qualification - Relevant Degree
- Experience - 3 to 5 years experience in a BTL environment, of which 1 to 2 years ideally at management level
- Additional Knowledge - Sales strategies
- Consumer behavior
- BTL and Direct Marketing (advantageous) tools and leading practices
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
- Exceptional writing, editing, proofreading, and research skills
- Writing creative briefs
- Project management experience is an advantage
- Marketing regulatory requirements



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