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Communications and Brand Lead

4 months ago

Pretoria, South Africa Zeal HR Full time

**Communications and Brand Lead**

Work Location: Pretoria East

**Job Description**:
A strategic thought leader in branding and communications. An expert storyteller that creates marketing campaigns to drive consumer engagement, conversion and competitive advantage. A team-buillder and cross-functional leader who brings communications innovation and best practices to an organization to scale and drive growth. A collaborator who works towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication and branding initiatives are implemented successfully. A talented communicator who can assist with special projects in order to assist and support the revenue goals.

Minimum education (essential):

- Bachelors in Communications, English or Marketing

Minimum applicable experience (years):

- 5-8 Years

Required nature of experience:

- Communications management
- Creative brand development (authoring positioning and brand story and aligning it with a visual identity)
- B2C Marketing, ideally have experience with retail channels
- DTC Marketing
- Social Media Marketing
- SEO management
- International exposure -esp. with the US
- Public Relations
- Integrated Marketing Strategy
- Event management
- Managing Marketing & Public Relations Agencies
- Team Management + Development
- Agency or big brand experience preferred
- Entrepreneurial mind-set.
- Skills and Knowledge

(essential):

- Excellent storytelling and branding skills
- B2C/DTC marketing
- Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews.
- Well versed in mobile and web content development, including web pages, blogs, etc.
- Product launch and integrated marketing campaign experience.
- Microsoft Suite Proficiency
- WordPress Proficiency
- Mailchimp Proficiency
- Proficient in Social Media Platforms (Facebook, Instagram, Twitter and LinkedIn)
- SEO competency to develop copy
- Editing
- Copywriting
- Brand Positioning + Strategy
- Media Relations
- Healthcare experience desired.