Corporate Copywriter: Global Financial, Insurance
7 months ago
We have a superb, hybrid opportunity for an experienced Senior Corporate Copywriter to work in-house at a global financial, insurance and risk company in Johannesburg. You will work within the global Content Marketing & Strategy team based in Europe, and as Copywriter your focus will be very much on Corporate, PR and Digital writing.
**Responsibilities**:
- Create content to make sure that strategic and business messages are reaching the relevant target groups via appropriate and high impact formats and channels
- Create highly effective digital and analogue content for well conceptualised client journeys and a value-adding customer experience. This includes: as appropriate, editorial formats like videos, infographics, blogs, pitch presentations and data visualisation
- Write clear, compelling copy, conduct thorough research and interviews, edit and proofread copy as needed
- Support the content creation for global communication campaigns in collaboration with other global communications colleagues
- Build and maintain highly collaborative partnerships with the global communications peers to ensure effective and efficient delivery of impactful content across all formats and media.
- Monitor, analyse and optimise content for maximum impact and results, reporting regularly on key metrics. Use SEO principles to maximise your Copy’s reach.
**Requirements**:
- Bachelor’s Degree in Marketing, Communications, Journalism, Linguistics, or another related area (a 3-year Diploma may be considered)
- 4+ years’ relevant experience in Copywriting and Content Creation
- Financial services experience (ideal) or experience working at an agency for this sector
- Exceptional editorial and copywriting skills in English for all Digital and analogue formats
- German language skills - advantageous
- Knowledge of SEO principles, content improvement tools as well as content management systems
- Highly creative, embracing of change, collaborative, and excellent people skills for quickly communicating ideas
- Reliable, positive, self-motivated, and a growth mindset with high emotional intelligence.
City: Johannesburg
Country: South Africa
Level of Expertise: Senior
Remuneration: Negotiable
Reference Number: #Tam725
**Tamara Wolpert**:
GM & Consultant
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