Senior Copywriter

Role Overview
- Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by the target group, appreciated by the client, and applauded by the advertising industry.
- Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.
- At Avatar, we strike the perfect balance between daring, out-of-the-box thinking, and flawless execution in our work. This duality is the cornerstone of our creative approach.

Competencies:

- Need to be a visionary, strategic creative, analytical, and forward-thinking
- Great communication skills both verbal and write
- Ability to make evaluative judgments
- Ability to organize, prioritize, and schedule work assignments
- Ability to lead projects from concept to completion
- Working in a team
- Must be committed to continuous learning and development

Duties

Creative Excellence:

- Drive the overall quality of the creative product whilst maintaining accountability to client objectives.
- Establishes a culture where powerful advertising combines with creativity and quality.
- The Avatar through-the-line approach is supported by you and this sentiment is filtered down to junior staff.
- Ensure the quality of work is maintained/improved under your guidance.
- Creative work that is presented is fully thought-out solutions rather than options (including detailed thinking, budgets, and timings).
- Produce TV ads that rank amongst the most liked ads in each emerging and developed market.
- Gains respect from the client and develops a valuable relationship with the internal teams.
- Create integrated “solutions” as opposed to “one-off” ads.
- Work with strategy and media at reviews and client presentations.
- Clarify the exact purpose/deliverables of a brief before developing work.
- Create a culture of ‘solutions not problems’ within the creative department.

Talent Management:

- Manage, grow, develop and empower junior team members.
- Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance.

Qualifications & Experience
- Matric
- Tertiary qualification in Copywriting or English
- Courses in Copywriting
- Conceptual and exceptional writing ability
- A portfolio that reflects creative copywriting proficiencies
- Flair for writing imaginative, broad, intrusive, creative, and original work
- Ability to deliver creative work of distinction.
- Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process
- Finely honed copywriting skills and the latest techniques
- Is articulate.
- Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing ?Flash etc
- 7+ years’ experience in the creative industry.
- Has achieved merit-worthy excellence by winning awards in their field of expertise and is recognized by industry peers as setting new industry standards.