Country Brand Manager

3 months ago


Sandton, South Africa Pfizer Full time

Position Summary:
Development of strategy, marketing and promotional activities for the allocated brands and portfolios, with the main objective of ensuring that the best strategies and tools are made available to all customer facing colleagues, that allows for maximum patient impact. Ensure that the strategies encompass all sectors (private & public) and channels of distribution.

**Responsibilities**:
Financial
- Deliver on revenue and IBA of brands and portfolios within the scope of management
- Ensure high integrity and accuracy of forecasts
- Ensure mitigation plans are developed, as required, to reach financial objectives
- Work with GSC (SAR demand planning) to optimize brand forecasts and reduce obsolescence
- Brand Level P&L management
- Manage expense budgets
- Advertising and Promotion Budgets (Direct Marketing Expenses) -Set up; monitor and track ROI of marketing expenditure and programs
- Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)
- Brand/TA/Channel management, strategy and tactical plan development
- Development of strategies, promotional campaigns and programs, through maximizing customer insights and ensuring maximum patient impact
- Align to global strategies as appropriate
- Provide accurate analysis of data for each brand, to support proposed strategy
- Ensure the brands are being managed according to life cycle requirements
- Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels (eg: script generation at doctor level, retail messaging etc)
- Launch Planning and Launch readiness
- Develop plans and core materials in line with the tactical plan (supporting the channel strategies)
- Drive cross-functional brand leadership through the core brand team
- Take accountibility for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeously
- Review pricing and make recommendations for yearly SEP increases; tender opportunities and price reduction - depending on market dynamics, working closely with H&V (Health and Value function, who oversee pricing)
- Advance proposals for major strategy change to senior management
- Alignment across functions and stakeholder management:

- Align key internal stakeholders - medical, marketing, management, SMS (Sales and Marketing Services), sales, H&V/ Access; Legal and BA - to drive business objectives, develop strategies and tactics for the brand and/ or TA:

- Lead the efforts to understand and address opportunities and challenges
- Establish effective peer relationships and strong cross-functional collaboration and communication
- Collaborate with sales to roll out and drive effective execution of campaigns and programs
- Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
- Vendor management (in accordance with policy)

POSITION RESPONSIBILITIES

Accountable
- Brand revenue achievement, across all channels:

- Development of strategy and tactical plans
- Delivery of materials and content for customer facing colleagues and channel activities
- Brand P&L and forecasting
- Management of expenses
- Vendor management for brand specific initiatives
- Compliance

Shared Accountability
- Develop country Op Plan; revenue targets, brand expense allocations, in conjunction with sales and management
- Channel marketing (retail/ state KA) - ensure that clear inputs on the customer journey for brands are shared and development of tactics is done.
- Long-range demand forecasting with demand planning and manager
- Revenue adjustments, as needed for LEs (latest estimates), with sales, business finance and manager
- KOL development - in conjunction with sales and medical
- On-boarding of new Reps and identifying upskilling requirements with market changes - training and medical

EDUCATION AND EXPERIENCE

Qualifications:

- 1-3 years pharmaceutical experience
- 2 years+ marketing experience
- Bachelor’s degree or equivalent
- Proficiency in English

TECHNICAL SKILLS REQUIREMENTS
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Leads change
- Self-awareness
- Builds effective teams (cross-functional)
- Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends (this can be in the learning phase)
- Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
- Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
- Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization (this can be in the learning phase)
- Demonstrated track record of ability to influence others
- Strategic skills


  • Brand Manager

    2 weeks ago


    Sandton, South Africa Blueion Support Services Full time

    To help us continue on our already impressive growth trajectory, we’re on the lookout for a brand marketing manager to support the Chief Marketing Officer in delivering upon brand strategies across target markets. **RESPONSIBILITIES** - Ownership of Premier Bet brand strategy across 18 African markets, driving targeting, positioning and marketing...


  • Sandton, South Africa Absa Bank Limited Full time

    Bring your possibility to life! Define your career with us - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary To...

  • Brand Manager

    3 months ago


    Sandton, South Africa Pele Energy Group Full time

    The Brand Manager will be a fundamental role in the brand team. Acting as both a facilitator of the strategic brand goals, as well as execution of marketing and communication requirements of the brand and business as a whole. The Brand manager will also lead, guide and coordinate a team of junior professionals and interns. The role will report directly to...

  • Brand Manager

    3 months ago


    Sandton, South Africa Edge Executive Search Full time

    As a Brand Manager you will report into a Marketing Manager or Marketing Director. **You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs**. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing...

  • Brand Manager

    3 months ago


    Sandton, South Africa Clinix Health Group (Pty) Ltd Full time

    To implement CHG brand strategies to enhance the perception and value of the company’s brand. The incumbent is responsible for shaping and maintaining the perception of a brand in the minds of consumers, driving brand loyalty, and contributing to the company’s success in the marketplace. **Minimum Qualifications and Experience**: - Bachelor Degree in...

  • Brand Manager

    4 months ago


    Sandton, South Africa Growthpoint Properties Full time

    Job title and job grade Job - Brand Manager Job Grade - C5 Job purpose To manage branded material for the company both internally and externally. Budget Responsibility Input into Marketing budget, monitor and manage the budget throughout the financial year. Put together campaign budgets, presenting a provisional budget to finalizing the actual...


  • Sandton, South Africa Jelocorp Full time

    **Duties & Responsibilities**: - Responsible for the planning of the sales network to ensure the optimum geographic distribution of the Company's products across African regions. - Quality of research, plan and network strategy devised - Strategic vacant points filled - Adequacy of dealer succession plans. - Ensure the dealer network is able to support the...


  • Sandton, South Africa IBM Full time

    Introduction The 'IBM Ecosystem' includes thousands of partners who 'Build' on, 'Sell' or 'Service' IBM technologies and platforms. As a Brand Partner Specialist (Partner), your mission is to engage the right technical, co-marketing, and go-to-market enablement resources, which support your assigned partners to drive prospecting, opportunity identification,...


  • Sandton, South Africa Catch Recruit Full time

    Work directly with customs in country as well as companies, partners and agents to process clients shipments through the company network Approving the process on each shipment and directly managing the customs clearance, license/permit applications and delivery of all imports Becoming an expert in their allocated region/country and extensive research needs...


  • Sandton, South Africa Initiate International Full time

    About the RoleInitiate International is seeking a highly skilled Brand Strategist to join our team in Johannesburg. As a key member of our marketing department, you will be responsible for developing and implementing effective brand strategies to enhance our market presence and engage our target audience.Key ResponsibilitiesBrand Strategy Development: Craft...

  • Country Estate Manager

    4 months ago


    Sandton, South Africa Source and Select Full time

    As the Estate Manager at a prestigious Country Estate located in Sandton, you will be responsible for coordinating and overseeing the day-to-day operations of our beautiful residential estate. The estate is well-maintained and has a wide range of amenities, including a clubhouse, swimming pool, tennis courts, and a gym. The estate is also located close to a...


  • Sandton, South Africa ME Careers Full time

    **Brand Marketing & Sales Manager** The purpose of the role is to lead and manage the marketing and sales activities of the brand across all divisions and locations to position the brand optimally for growth and manage and monitor all brands. Responsible for ensuring that marketing and sales expertise/ advice is delivered to...

  • Brand Manager

    6 days ago


    Sandton, South Africa Investec Full time

    Description The successful candidate would be able to work in a fast paced, entrepreneurial environment implementing core marketing objectives in line with business objectives, scope projects, and build relationships with external agencies and partners while managing their deliverables.  The individual will also maintain brand guidelines / integrity,...

  • Digital Brand Manager

    4 months ago


    Sandton, South Africa Artemis Brands Full time

    **About us**: A leading African marketing and infant brand distribution agency with huge ambitions to grow locally and internationally on the hunt for a growth-minded individual who can work in a passionate and collaborative office environment. **About the Role: Digital Brand Manager** The position is for a skilled and experienced Digital Marketing Manager...


  • Sandton, South Africa vivo Full time

    1. Setting up and implementing brand strategies relevant to the South African market 2. Plan, execute and review of annual marketing strategies and projects 3. ummarized and provide feedback upon project completion 4. Plan and manage the annual budget of brand marketing. 1.Provide briefs on the target market and establish brand marketing requirements of...


  • Sandton, South Africa Sanlam Full time

    About Satrix Satrix is the leading provider of index-tracking investment products and exchange traded funds (ETFs) in South Africa, with over R160 billion in assets under management invested in the range of ETFs, index-tracking unit trusts, life pooled and segregated portfolios that are specifically tailored for client-specific mandates or retail funds. A...


  • Sandton, South Africa Bluespec Holdings Full time

    **Job Functions**: Will be responsible to conduct extensive market research and get a deep understanding of customers’ desires. They will work with graphic design and technical teams to establish the best brand design, image, and quality to present the brand as a must-have luxury to our target audience. They will be in charge of building a storyline...


  • Sandton, South Africa CXG Full time

    CXG is a global customer experience agency servicing premium and luxury brands. It helps brands reach profitable growth by turning transactional moments into relationships and emotional experiences.With a network of 170+ customer experience experts across 70 countries, we help brands evaluate the experiences they deliver, and work with them to develop...

  • Brand Strategist

    3 weeks ago


    Sandton, South Africa Initiate International Full time

    Our client are trailblazers in the iGaming industry, and their innovative and dynamic approach sets us apart.  They are looking for a talented Brand Strategist to join their vibrant team in Johannesburg.The Brand Strategist will be responsible for developing and implementing effective brand strategies to enhance our client’s market presence and engage...

  • Brand Controller

    3 months ago


    Sandton, South Africa OLP Full time

    Job Position: Brand Controller Ref: 4418 Location: Sandton **Salary**: Commensurate with qualification and experience Qualifications / Requirements: - Bachelor’s Degree in Commerce / Financial Management / Accounting or equivalent - Minimum 5 years financial experience gained in the motor or related industry - Sound understanding of financial...