Digital Marketing Manager

4 weeks ago

Cape Town, South Africa Sagen Advisory Full time

The Digital Marketing Manager will lead the digital marketing team across strategies for social media management, marketing automation, campaign media, and local restaurant marketing (franchisee clients). Manages and advises on digital budgets across eight brands. Champions the online consumer journey throughout the entire brand experience.
- **Minimum Requirements**:

- Matric Certificate
- Tertiary qualification, preferably in Business or Marketing
- 4-5 years of experience in Digital Marketing Strategy and Team Management
- Experience identifying and creating strategies and campaign methodology for target audience
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Excel, Outlook, and Teams)
- Experience in Marketing Automation Software and Methodology
- Experience in Adobe Creative Suite (Photoshop, InDesign, Premier Pro) advantageous
- Knowledge of HTML, CSS, mailers and CMS platforms (such as Wordpress or Umbraco) advantageous
- Qualification or experience in managing analytics, AdWords, SEO and digital media buying advantageous
- Restaurant experience/knowledge of Franchise Operations is advantageous.
- **Essential Skills and Competencies**:

- Creative and innovative thinker and planner
- Working knowledge of social media platforms including Facebook, Twitter, YouTube, Pinterest, Instagram; SEO and paid media strategies; websites and apps.
- Good understanding of consumer behaviour in digital environments
- Experiencing in managing budgets and supplier agreements
- Goal-oriented, organised team player
- Creative problem solver who thrives when presented with a challenge
- Self-reliant and able to work on tasks independently
- Good interpersonal skills and communication with all levels of management
- Excellent analytical and time-management skills
- Exceptional project management and communications skills are essential.
- Have proven experience in managing B2B and B2C campaigns.
- Understand current marketing trends.
- Ability to successfully develop and manage multiple strategies running simultaneously.
- **General Management**:

- In consultation with stakeholders and brand managers; manage, supervise, advise and analyse brand digital marketing plans, focusing on product quality; positive brand perceptions and revenue growth.
- Manage and supervise all external digital agencies, such as creative; digital media; sentiment; reviews, listings, SEO etc.
- Align with internal business departments and ensure digital marketing expectations from a business and client (franchisee) point of view.
- Guide business Contact Centre in digital response management (social media etc.)
- Analyse and identify digital marketing trends
- Prepare and present comprehensive and detailed reports and presentations for the Head of CRM.
- Create and Implement Digital Strategy with the Head of CRM
- Overall financial management - forecasts fiscal budget.
- Automation, CRM, Owned Platforms and Social Media
- Technical involvement in Projects
- Human Resources - management and supervision of direct reports and tasks/projects.

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