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Marketing Specialist

2 months ago

Johannesburg, South Africa 1UP CARGO Full time

**Primary purpose of the role**:
This is a remote position.

**Key Accountabilities**:

- Develop and execute an inclusive marketing strategy that aligns with the company’s objectives and targets potential customers in different locations.
- Conduct market research and analyze customer trends to identify new opportunities for growth and development.
- Build brand awareness and manage the company’s reputation by creating and implementing effective brand positioning and communication strategies.
- Develop and manage marketing budgets, ensuring that all marketing activities are executed within budget.
- Plan and execute campaigns across various marketing channels such as digital, print, and social media to reach target audiences.
- Collaborate with the sales team to develop effective sales materials, presentations, and other tools to support their efforts.
- Create and maintain customer databases and manage the company’s customer relationship management (CRM) system.
- Monitor and analyze the success of marketing campaigns and adjust strategies accordingly.
- Manage and develop a team of marketing professionals, providing guidance and support as needed.
- Additional duties and responsibilities may be assigned by management.

**Preferred Qualifications**:

- Bachelor’s degree in marketing or a related field.
- 5+ years of experience in marketing, with at least three years of experience in a decision-making role.
- Skill in Marketing Tools; Adobe/Creative Cloud, Microsoft Programs, CRM Systems, etc.
- Experience in the freight forwarding or logistics industry is strongly preferred.
- Proven track record of developing and executing successful marketing campaigns and videos
- Oversee third party contractors and agencies managing specific platforms such as Google Ads, LinkedIn, Analytics, and META
- Strong Analytical and attention to detail along with problem-solving skills.
- Fluent in English, both written and spoken. Additional languages are a PLUS.

**Salary**: R1.00 - R2.00 per month

**Education**:

- Bachelors (required)

**Experience**:

- Marketing: 5 years (required)
- Freight Forwarding: 2 years (preferred)

**Language**:

- Fluent English (required)

Application Deadline: 2023/03/31

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