Marketing Manager

TWK Agri has the following vacancy available: Marketing Manager within the Trade & Mechanisation division at Piet Retief, Mpumalanga.
**Job Summary**
To lead and manage the marketing team, oversee all marketing activities, and integrate Geographic Information Systems (GIS) into marketing strategies to enhance decision-making and business growth. This role involves managing and supervising all marketers and ensuring the alignment of marketing efforts with the overall strategic goals of the Trade and Mechanisation division.
**Responsibilities and Duties**

**1. Marketing Strategy Development**
- Develop and implement comprehensive marketing strategies for the Trade and Mechanisation division, ensuring alignment with business objectives

**2. Team Leadership and Management**
- Lead, mentor, and oversee the activities of the marketing team, ensuring goals and targets are met. Provide guidance and support to marketers in different regions

**3. GIS Integration**
- Utilise GIS technology to analyse market trends, customer demographics, and geographic data to optimise marketing strategies and resource allocation

**4. Market Research and Analysis**
- Conduct market research to understand customer needs, competitive landscape, and trends. Use data from GIS systems to make informed decisions and tailor marketing campaigns

**5. Campaign Development and Management**
- Oversee the planning, execution, and measurement of all marketing campaigns, including traditional and digital marketing initiatives, to promote the products and services of the Trade and Mechanisation division

**6. Brand Management**
- Ensure consistent brand messaging across all marketing channels and maintain brand standards in all materials

**7. Collaboration and Coordination**
- Work closely with sales, product development, and operational teams to align marketing activities with broader company goals and to support the Trade and Mechanisation business units

**8. Budget Management**
- Manage the marketing budget, ensuring optimal use of resources and tracking return on investment (ROI) for all marketing activities

**9. Digital Marketing**

**10. Reporting and Metrics**
- Develop performance metrics and report on the success of marketing campaigns, including insights from GIS data and other market analytics

**11. Stakeholder Engagement**
- Liaise with internal and external stakeholders, including clients, suppliers, and industry partners, to promote the division’s offerings and strengthen relationship

**Qualifications and Skills**
- Bachelor’s degree in Marketing, Business, Geographic Information Systems (GIS), or a related field
- A combination of marketing experience and knowledge in GIS technology (advantageous)
- Minimum of 5-7 years of experience in a marketing role, with at least 3 years in a leadership or managerial capacity
- Experience with GIS software and tools (e.g., ArcGIS, QGIS) is essential
- Strong leadership and people management skills
- Excellent strategic thinking and analytical skills
- Strong communication and presentation abilities
- Proficiency in digital marketing and understanding of online marketing channels
- Ability to work cross-functionally with various teams and departments
- Innovative and forward-thinking
- Strong attention to detail and organisational skills
- Ability to adapt to changing market conditions and business needs
- _The company can expire jobs at any time at their own discretion._