Head of Growth and Marketing

4 weeks ago

Cape Town, South Africa Talent Source Full time

**What we are looking for**

**What does the job involve**
- Build and own the company’s growth strategy in collaboration with Management Team
- Build out a growth and marketing function
- Report, maintain and forecast all business metric results including customer growth, retention, recurring revenue, engagement, NPS, and margin
- Manage, track and analyze key metrics to monitor customer acquisition, revenue/brand performance/engagement, and customer retention and create strategies for improvement.
- Create new extraordinary ways of user acquisition and work to acquire our first 1,000, 10,000, and 100,000+ customers.
- Develop a deep understanding of our (prospective) users and their motivations
- Become an expert on our customer acquisition channels, funnels and marketing stack
- Own the marketing budget, and allocate optimally across tools and channels
- Identify and prioritize growth experiments - e.g. optimize existing channels, and discover new ones
- Establish a growth habit and culture of experimentation.
- Work with the team to prioritize and implement growth experiments
- Lead the charge on building a data-driven culture, including instrumentation and attribution
- Work closely with the Product Team to refine UX, copy, and messaging
- Steward the Company brand and voice; ensure consistency in all our communication
- Manage and continue to build out the Growth/Marketing Team

**Qualifications**
- 6 years experience in B2B Marketing with exposure to both small and medium-sized businesses
- Track record of being highly analytical and data-driven
- Ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
- Strong growth track record, with samples and results of past campaigns.
- Outstanding written, oral and organizational ability.
- Proven experience in managing the end-to-end delivery of data-driven marketing and communications
- Knowledge of relevant marketing tools/platforms for campaign activation
- 4 years’ experience in SEO, growth marketing.

**Non-Negotiables**
- 6+ years of experience in B2B Marketing with exposure to both small and medium-sized businesses
- Experience in managing and building out a growth/marketing team
- Track record of being highly analytical and data driven
- 2-4 years experience in SEO and growth marketing

**Salary**: R850,000.00 - R1,007,000.00 per year

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