Copywriter

4 days ago

Cape Town, Western Cape, South Africa @home - The homeware store Full time

As a Mid-Level Copywriter within the Marketing as a Service (MaaS) squad, you'll be at the heart of developing compelling campaigns for our existing and potential advertisers. This role involves pitching creative campaign ideas, developing persuasive messaging, and driving engagement and conversion across the shopper funnel. Your work will directly contribute to enhancing Bash's advertising solutions, helping to elevate the brands we partner with and ensuring their messaging resonates deeply with the target audience.

You'll be responsible for developing content that positions both Bash and our partners in the best light, crafting clear, impactful messages that drive action. This role requires someone with agency experience and a proven track record in creating award-winning concepts, as well as the ability to optimise messaging across multiple channels to maximise campaign performance.

WHAT YOU'LL DO
  • Campaign Development: Contribute to the creation and pitching of innovative campaign ideas to both existing and potential advertisers, ensuring that the messaging is aligned with brand goals and objectives.
  • Messaging Creation: Develop persuasive copy that resonates with target audiences, supporting advertisers' goals while driving engagement, conversion, and awareness across the entire shopper funnel.
  • Client Engagement: Collaborate with clients to understand their brand, objectives, and target audience, translating that into messaging that effectively engages and motivates customers.
  • Campaign Optimization: Continuously optimise the application of messaging across various channels, ensuring consistency and effectiveness in driving results, from digital ads to in-store and app promotions.
  • Brand Positioning: Ensure all content reflects Bash's brand values while also aligning with the advertiser's voice and needs, striking a balance between creative innovation and brand integrity.
  • Cross-Channel Messaging: Work closely with internal teams (design, media, strategy) to ensure seamless application of campaign messaging across multiple touchpoints, including social media, digital, in-app, email, and more.
  • Performance Tracking & Analysis: Monitor campaign performance and collaborate with the team to adjust messaging or strategy based on key insights and results.
  • Collaborative Teamwork: Work with the wider MaaS squad and cross-functional teams to deliver cohesive, high-impact campaigns that resonate with customers and drive business results.
WHAT YOU HAVE:
  • Campaign Development: Contribute to the creation and pitching of innovative campaign ideas to both existing and potential advertisers, ensuring that the messaging is aligned with brand goals and objectives.
  • Experience: 3-5 years of copywriting experience, ideally with a background in agency work focused on retail, lifestyle, or digital campaigns.
  • Campaign Expertise: Strong ability to develop award-winning campaign concepts that resonate with diverse audiences and achieve measurable results.
  • Client-Facing Skills: Proven experience in working directly with clients to understand their needs, develop creative solutions, and pitch campaign ideas.
  • Omni-Channel Messaging: Expertise in crafting messaging that works across various channels and customer touchpoints, including digital, social, email, in-store, and app-based content.
  • Creative Innovation: Ability to think outside the box, producing fresh ideas that push boundaries while staying true to brand objectives.
  • Strategic Thinking: Ability to align creative messaging with strategic goals, focusing on driving engagement, conversion, and long-term brand loyalty.
  • Attention to Detail: Strong attention to detail in both the creative and strategic aspects of campaign development, ensuring consistency and quality across all messaging.
  • Team Player: Collaborative mindset with a proven ability to work effectively within a team environment, contributing to the success of larger campaigns.

Why Join Us?

As part of our MAAS squad, you'll work on impactful campaigns that elevate our brand and those of our advertising partners, contributing to innovative solutions in retail marketing. If you're ready to bring fresh ideas and deliver effective campaigns that engage and convert, we'd love to have you on our team

#J-18808-Ljbffr

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