Digital Marketing Coordinator – Cape Town – Canal Walk

5 days ago

Cape Town, Western Cape, South Africa The Recruiters Full time

Digital Marketing Coordinator - Cape Town Canal Walk

Job Description

One of our esteemed clients, being an international leader in the event and live concert space, has an exciting vacancy for the position of Digital Marketing Coordinator. As Digital Marketing Coordinator, you will be coordinating, developing and leading high quality digital marketing plans, managing digital marketing promotions and projects, working directly with marketing teams across numerous international markets, coordinating programs, reporting, plans, applying digital technology and tools and helping us lead marketing within our organization to ultimately drive sales.

What you will be doing

  1. Execution of digital marketing strategies including paid online campaigns, social media marketing, email marketing, and other digital marketing initiatives to promote concerts and live events.
  2. Collaborate with the marketing team to ensure marketing and advertising efforts are aligned with company goals and objectives.
  3. Analyze campaign data to evaluate performance, identify opportunities for improvement, and recommend changes to optimize campaign performance.
  4. Compile regular performance reports and make recommendations for improvements.
  5. Stay up to date with the latest digital marketing trends and best practices and continuously explore new opportunities for client growth and success.
  6. Maintain and track advertising budgets - including processing incoming advertising invoices and compiling advertising settlement recap reports.
  7. Use Google Analytics and other platforms to track and report all digital marketing activities.
  8. Social media management and content creation (including content creation at shows, social media monitoring, content marketing).
  9. Liaise and assist our customer care team with general customer care inquiries.
  10. Research audience and artist demographic info to help shape marketing plans.
  11. Assist the local PR team in compiling local show information for press releases.
  12. Ability to work extended hours, including weekends and evenings as dictated by show dates, deadlines, etc.
  13. Communicate with followers, respond to queries in a timely and professional manner, and manage customer engagement.
  14. Assist in additional duties as needed.

Requirements

  1. 4+ years of experience in digital marketing, with a focus on paid marketing campaigns and ad platforms.
  2. Demonstrable experience in the creation and organization of creative assets (such as Photoshop).
  3. Excellent knowledge of Google, YouTube, Meta, X, TikTok, LinkedIn, and other relevant platforms.
  4. Experience in the entertainment industry would be beneficial.
  5. Brand, content marketing, and campaign management experience in an eCommerce environment.
  6. Experience in the creation of digital marketing assets.
  7. Good time management with the ability to manage and prioritize multiple projects, work in a fast-paced, deadline-driven environment.
  8. Ability to troubleshoot and problem solve independently.
  9. Excellent communication skills, both verbal and written.
  10. Excellent collaboration skills - can work well with navigating various stakeholders and teams.
  11. Be available to travel and work unsociable hours over weekends and public holidays.

Behaviors

  1. Effective team player with a great attitude and a positive outlook.
  2. Organized, self-motivated, and capable of working on own initiative.
  3. Excellent verbal and written communication skills.
  4. Results & delivery focused.
  5. Strong organizational skills and attention to detail.
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