Content & Marketing Producer — Yacht Charter / Luxury Travel

2 days ago

Pretoria, Gauteng, South Africa Ocean Getaways Yacht Charters Remote Full-time R 360,000 - R 600,000 Contract

Ocean Getaways (OG) is a boutique private-yacht advisory company specializing in bespoke yacht charter experiences for ultra-high-net-worth leisure travelers, luxury travel advisors, and corporate incentive groups. For more than four decades, we have combined deep industry knowledge, highly personalized service, exceptional yachts and destinations, and an extensive professional photography library to create extraordinary private-yachting experiences.

We are seeking a full-time Marketing & Social Media Producer who can turn OG's expertise, ideas, photography and source materials into sophisticated finished content across digital channels.

THIS IS NOT A MARKETING MANAGER OR RESEARCH-HEAVY STRATEGY POSITION.

OG Management already provides substantial market knowledge, audience insight, content direction and strategic priorities. We need someone who excels at writing, creating, producing, publishing, measuring results and improving execution.

IMPORTANT — PLEASE READ BEFORE APPLYING

PLEASE DO NOT SUBMIT A GENERIC LINKEDIN APPLICATION.

ROLE DESCRIPTION

The successful candidate will combine three core strengths:

  • Exceptional Writing - polished, original long- and short-form content for sophisticated UHNW, luxury and professional audiences.
  • Strong Visual Production - the ability to translate concepts and written content into refined visual communications.
  • Analytical Discipline - measuring what happens after content is published, reporting meaningful results and using performance data to improve future work.

PRIMARY RESPONSIBILITIES

  • Write and edit website pages, destination content, blogs, newsletters, LinkedIn posts/articles, Instagram/Facebook content, social captions, carousels, campaign copy, headlines, subject lines and calls to action.
  • Create sophisticated long-form storytelling and concise short-form social copy that feels intelligent, polished, human and original - never generic, overly promotional or obviously AI-generated.
  • Write, design and produce recurring newsletters for UHNW/direct clients, luxury travel advisors and corporate/incentive planners, including image selection, layout, mobile optimization, QA, link testing and final production in Stripo or a comparable professional email platform.
  • Produce and publish high-quality LinkedIn, Instagram and Facebook content, including editorial posts, carousels, static posts, Stories, Reels, testimonials, yacht/destination features and campaign adaptations. LinkedIn experience is particularly important.
  • Translate written concepts into polished visual executions using Canva Pro, Lightroom and related tools. Strong photography selection, editing and visual judgment are essential.
  • Learn and use the backend of the Ocean Getaways website to update pages, copy and images; publish new content and blog posts; support basic SEO; and keep website content accurate and visually current.
  • Track and report website, newsletter and social-media performance, including traffic, engagement, reach, impressions, CTR, audience growth, traffic sources and campaign results.
  • Use analytics to answer practical questions: What worked? What did not? Why? What should we do more of or change?
  • Repurpose strong source material intelligently across channels - for example, Newsletter → Blog → LinkedIn → Carousel → Instagram/Facebook adaptation.
  • Work efficiently from Management direction, produce strong first drafts, incorporate feedback accurately, maintain version control and move work to completion without excessive supervision.

WEBSITE, SEO & ANALYTICS TOOLS

Experience with Google Analytics 4 is strongly preferred. Experience with Google Search Console, Ahrefs and Semrush is a significant plus, particularly for evaluating SEO performance, keyword opportunities, competitor visibility, backlinks, content performance, advertising/content activity and website traffic trends

ZOHO CRM & MARKETING TOOLS

Zoho is OG's primary CRM and business platform. Experience with Zoho CRM, Zoho Campaigns, Zoho Marketing Automation or related Zoho applications is a strong advantage. Candidates without prior Zoho Marketing experience must be willing and able to learn the applicable Zoho tools quickly and use them as part of their regular workflow, reporting and campaign-production responsibilities.

PRODUCTION & CREATIVE TOOLS

Strong candidates will be comfortable working across a modern digital-production stack. Relevant tools include:

  • Canva Pro, Adobe Lightroom, Photoshop or equivalent image-editing tools
  • Stripo or a comparable professional email-production platform
  • Runway, Higgsfield AI, Adobe Firefly or equivalent visual/video production tools
  • ChatGPT, Claude / Claude Design or comparable AI-assisted p