Sales Representative

3 weeks ago

Cape Town, Western Cape, South Africa Immploy Full time

Sales Development and Relationship Management

  • Develop and maintain relationship with key clients including restaurants, wine, retailers, and distributors
  • Identify and target new sales opportunities to expand market share
  • Build and maintain long-term business relationship with decision-makers within client accounts

Product Knowledge and Promotion

  • Promote and sell the company's range of wines and related products, ensuring clients understand product features and benefits
  • Educate clients about the wines, the wine-making process, and food pairings, showcasing the company's expertise and high-quality offerings
  • Offer samples and wine tastings to clients to encourage purchases and improve brand exposure

Sales Targets and Reporting

  • Meet or exceed monthly, quarterly, and annual sales targets and KPIs
  • Maintain accurate records of client interactions, sales activities, and opportunities using CRM tools
  • Prepare and present regular sales reports to management, detailing progress, challenges, and sales performance

Customer Service

  • Provide exceptional customer service, resolving any issues or concerns promptly
  • Assist clients with wine selection, ordering, delivery scheduling, and any after-sales support

Market Research and Competitor Analysis

  • Stay informed about industry trends, new products, and competitor activity
  • Share relevant market insights with the team to help adapt strategies and stay ahead of the competition

Event Participation and Brand Representation

  • Represent the company at wine tastings, trade shows, and industry events
  • Help organize and participate in promotional events and campaigns aimed at increasing brand awareness and product visibility

Key Skills and Qualifications:

Experience

  • Proven experience in sales, preferably in the food, beverage, or hospitality industry
  • Experience in wine sales is a plus
  • Strong track record of meeting or exceeding sales targets and KPIs

Wine Knowledge

  • A solid understanding of wines, wine regions, and the wine industry
  • WSET (Wine & Spirit Education Trust) certification or similar qualifications is preferred but not mandatory
  • Exceptional communication and negotiation skills
  • Strong ability to build and maintain client relationships
  • Self-motivated, result-driven, and goal-oriented with excellent organizational skills

Customer Service

  • Ability to understand and meet customer needs while providing exceptional service

Tech Proficiency

  • Familiarity with CRM software, Microsoft Office, and general sales tools
  • Comfortable with reporting and tracking sales performance

Valid Driver's License

  • A clean driving record and the ability to travel locally to meet clients, attend events, and deliver products as needed

Personal Characteristics:

Passionate about Wine

  • Genuine enthusiasm for wine and the wine industry

Proactive and Driven

  • Ability to identify opportunities and take the initiative to drive sales

Adaptable

  • Able to adjust to changes in market and customer preferences

Team Player

  • While working independently, the candidate must collaborate with the broader team to share insights and contribute to overall success
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