Digital Marketing Specialist

2 weeks ago

Bellville, Western Cape, South Africa Frogg Recruitment Full time
Digital Marketing Specialist required in Bellville.

Our client in Bellville is looking for a Digital Marketing Specialist with 3-4 years experience. The Digital Marketing Specialist will need to take the digital campaigns to the next level to enhance the company visibility and sales.

Requirements:

  • BCom Marketing Management or related Commerce degree.
  • Postgraduate Degree or Diploma in Marketing Management or related (desirable).
  • Course / Certificate in Digital Marketing (desirable).
  • 3-4 Years of relevant experience.
  • Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
  • Experience with the conversion tracking systems.
  • Digital target markets/audiences and campaign KPIs.
  • Predict campaign performance, based on previous experience.
  • Business to Consumer marketing.
  • Experience in international markets.

Key Responsibilities:

  • Oversee the management of digital marketing campaigns across platforms including Google Ads, Facebook Ads Manager, BING, 3rd party remarketing platforms, etc and assist with managing agency relationships
  • Lead the creative and copy briefing process for all digital campaigns to ensure frequent enough updated creatives, alignment with positioning
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