General Manager
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Employer African Echoes Recruitment Location Limpopo Job type Other Management Salary 70000 Posted 3 Nov 2026
REQUIREMENTS
- 10–15 years’ senior experience in commercial, sales, revenue or general management within luxury safari, lodge or high-end hospitality
- Proven results growing occupancy, revenue and market share
- Established network of tour operators, DMCs and travel agents, locally and internationally
- Strong trade sales, business development and relationship management experience
- Experience representing properties at tourism trade fairs
- Excellent knowledge of sales strategy, revenue management, pricing and distribution
- Marketing experience across digital, social media, PR and trade platforms
- Strong financial, negotiation and commercial skills
- Confident in prospecting, cold-calling and converting leads into bookings
- Proven leadership ability and excellent communication skills
- Fluent in English; additional languages advantageous
- Willingness to travel locally and internationally and live in a remote bush environment
KEY RESPONSIBILITIES
- Take accountability for occupancy and revenue targets
- Develop and implement annual sales and commercial strategies
- Proactively secure business from tour operators, DMCs and travel agents
- Build and maintain local and international trade relationships
- Represent the property at tourism trade fairs and industry events
- Negotiate trade contracts, rates and commercial agreements
- Identify new markets, partnerships and revenue opportunities
- Drive direct bookings and manage distribution channels
- Oversee brand positioning, marketing, PR, website and social media
- Develop packages and experiences to grow low-season and midweek occupancy
- Monitor booking trends, forecasts, conversion and revenue performance
- Manage commercial budgets and report on results
- Work with operational managers to maintain guest experience and service standards
- Lead and support the existing management team
PACKAGE
- Salary: R70,000 – R80,000 per month
- Performance bonus linked to occupancy and revenue
- Accommodation provided
LOCATION
Limpopo
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