Marketing Co-ordinator – East London

3 days ago


East London, Eastern Cape, South Africa Headhunters Full time

Description

Our client in the Automotive / Retail Industry based in East London is currently looking to employ a Marketing Co-ordinator.

Requirements:

  • Marketing Degree / Diploma.
  • Minimum 3 years' experience in a marketing field.
  • In-depth knowledge of digital marketing including websites, Facebook, Instagram, TikTok, etc.
  • Experience in execution of marketing campaigns including displays and events.
  • Exposure to the motor industry would be advantageous.
  • Knowledge of graphic design would be advantageous.

Responsibilities and expectations but not limited to:

Lead Generation and Management:

  • Managing leads via 3rd Party Platforms and company Website into CMS.
  • Ensuring all used stock is photographed and correctly fed into these platforms.
  • Reconciling monthly sales in Pinnacle to CMS including intro sources which will assist with spend allocations.
  • Utilise Pinnacle to extract database info in order to provide leads to the sales teams.

Website:

  • Manage the company website by ensuring Backend updates for new car pricing/ OEM Offers / Aftersales Offers / New Model Releases / Used Car Stock etc.

Social Media / Digital Marketing:

  • Managing Facebook per OEM Requirements.
  • Run campaigns including boosting spend.
  • Ensure correct CI is used when running OEM campaigns.

Claims / Budgeting:

  • Liase with Sales Managers and OEM to agree quarterly activities and budget. Submit claims as agreed to OEMs for payment.

Call Centre:

  • Manage the productivity of the Call Centre ensuring that monthly targets are met for outbound workshop bookings.

Overall:

  • Provide support to the Department Managers by executing on the jointly agreed plans on a monthly basis.
  • The above plans could include pamphlets, displays, and events amongst others.
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