Digital Analyst

7 days ago

Midrand, Gauteng, South Africa Optimal Growth Technologies Full time

Role title: Specialist: Digital Analyst

Location: Midrand

Contract Duration: 6 months

Role purpose:

  • Implementation of FinTech analytical services framework and strategy to support the analytics requirement of all the business areas within predefined SLAs across Digital platforms.
  • To deliver all required analytics, market/competitor intelligence and insights to support the management team decision-making. To deliver self-initiated insights and campaign reporting to support, CRM & Digital marketing campaigns & sales leads.
  • To implement and manage a robust digital analytics framework through the use of Tealium, Adobe Stack & CRMs across Web, Mobile and App.
  • To translate business requirements into analytics specifications that speaks to a variety of languages that can be understood by Web applications, Tealium & Adobe.

Core responsibilities:

  • Understand the analytical information needs of business: Proactively lead and identify areas of the digital customer behaviour, channel behaviour and commercial base performance (inflow, base, recommitment, outflow) that require understanding. Proactively gather reporting and analysis requests from the business and product owners.
  • Translate business requirements into analytical implementation specifications that speak in a variety of languages that can be understood by Web applications, Tealium & Adobe.
  • Execute owned media campaign ideas into A/B, Multivariate & Experience test. Use Personalisation and Targeting to optimise conversion rate, provide simplification, optimise drop off rates and drive landing page improvements.
  • Uploading offline data into Target to enable one to one personalised campaigns.
  • Providing solutions to match online and offline data.
  • Create compelling actionable insight that significantly improves our knowledge of Digital customer and channel behaviour, and opens new commercially viable opportunities for Churn, Revenue and Margin improvement.
  • Implementation of analytical services framework and strategy to support all the business areas reporting requirements within predefined SLAs & managing the resources effectively along with recommendations for reporting technologies.
  • Delivery of the reporting sets for the business unit.
  • Responsible for the development of detailed robust Business Analytical models that can be deployed to various divisions within Digital that supports the teams.
  • Conducting and facilitating analytics and modelling Delivery of data for campaign targets and sales leads.
  • Delivery of data extracts to support commissions payments.
  • Segmentation of Enterprise base to support reporting, campaigns and forecasting.
  • Provide leadership, planning, technical direction and communication to ensure the required delivery of high quality outputs to meet customer needs in the most cost effective manner.
  • Revenue uplift and/or savings through CRM improvement initiatives & digital campaigns optimisation.
  • Management of budget for contractors, CRM, Analytics/Insight tools & capabilities.

Core competencies, knowledge and experience:

Job Knowledge:

  • Adobe Analytics
  • Tealium IQ
  • Adjust
  • Adobe Target
  • Experience with Digital-based and online information systems
  • Knowledge of web best practice usability & accessibility standards
  • Analytics, reporting, data analysis & Business Analysis
  • Knowledge of HTML, XML, Oracle and Web Design
  • Remedy, Jira and Confluence
  • Technical Skills JavaScript, Oracle SQL
  • ITIL Service Management

Job Related Skills:

  • Computer Application Skills
  • Presentation Skills and meeting facilitation
  • Mobile Technology Aptitude Skills
  • Mobile Internet and Web Internet Skills
  • Attention to detail and Quality Assurance
  • Excellent problem solving skills
  • Excellent Proof-reading and QA skills
  • Excellent written and verbal communication and client facing skills
  • Excellent telephone skills and social etiquette
  • Good logic and time management skills
  • Project Management (advantageous)
  • Reports creation and Analytics
  • Must have technical / professional qualifications:
  • Matric essential
  • Relevant Qualification IT/BSc/Bcom (Web/Process Improvement/ Information Systems/Informatics/Computer Sciences)
  • Minimum of 3 years experience essential in a web/digital/telecoms or FinTech environment with exposure to:
  • - Javascript
  • - Web Page structures
  • - Basic ITIL Foundation
  • - Agile Methodologies
  • - SQL
  • - Reporting tools such as Qlikview /Adobe/Google Analytics
  • - Service Management tools such as Remedy/HP Service Desk

- Business requirements specification writing

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