Freelance Influence Campaign Executive

1 week ago


Pretoria, Gauteng, South Africa Ogilvy South Africa Full time

Join our vibrant Influence O team and lead an exciting global beauty client project As an Influence Campaign Executive, you'll develop and execute diverse influencer campaigns, from paid promotions to seeding initiatives, while staying ahead of European trends.

Your role involves identifying and nurturing top-tier influencers, managing campaigns, crafting briefs, and maintaining client relationships in a fast-paced environment. With a passion for influencer marketing, strong negotiation skills, and a creative outlook, you'll thrive under pressure, integrating digital media and supporting additional projects.

The Role:

As an Influence Campaign Executive, you will play a crucial role in developing, managing, and executing both paid and seeding influencer marketing campaigns that cover a broad spectrum of Influencer work.

Key Responsibilities:
  1. Develop, manage, and execute Influencer marketing campaigns for clients focusing on beauty, lifestyle, and fashion creators.
  2. Be responsible for the day-to-day running of influencer campaigns, from identification, outreach, negotiation, and content management to overseeing seeding lists and reporting.
  3. Own the creation of Influencer briefs and Traackr campaigns.
  4. Ensure Traackr is constantly up to date, being responsible for obtaining crucial reporting metrics per campaign.
  5. Identify and nurture client-appropriate talent opportunities and relationships to help deliver Influencer campaigns on behalf of the brand.
  6. Maintain and build successful client relationships, suggesting creators and content ideas in a quick turnaround and high-pressure environment.
  7. Present creative and sell content solutions to internal senior management, IMs, IDs.
  8. Manage the Influencer paid database and ensure it is kept up-to-date.
  9. Support additional projects as required, such as additional Influencer campaigns and competitive trend nudges.
  10. Supply Trends Nudges to the client on a weekly basis.
  11. Nurture Account Coordinators and help them grow.
Requirements:
  1. A passion for Influencer Marketing and social media.
  2. Demonstrated experience in building consistently productive client relationships.
  3. The ability to remain optimistic and calm under pressure.
  4. Strong experience with Influencer communication and negotiation.
  5. A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
  6. Proven experience of integrating digital and social media in campaign activity.
  7. Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude.
  8. A keen interest in all things social and an avid follower of relevant news and trends.
Offer:
  1. Local and Global client portfolio.
  2. Attractive package and benefits.
  3. Continuous training.
  4. Career conversations and growth opportunities.
  5. Hybrid work.
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