Sa_ Education Manager

6 days ago


Pretoria, Gauteng, South Africa L'Oréal Full time

Job Location : Gauteng, Johannesburg

Deadline : April 25

Key Job Accountabilities
  1. Deliver Engaging Training Programs : Conduct dynamic training sessions for salon professionals, both in-person and online, covering product knowledge, application techniques, latest trends, and brand identity for (Brand Name(s)).
  2. Drive Sales through Education : Empower stylists with the knowledge and skills to confidently recommend and retail L'Oréal products, directly contributing to sales growth in their salons.
  3. Tailored Learning Experiences : Provide personalized coaching and follow-up support to salon partners, adapting training content to meet their specific business needs.
  4. Champion New Product Launches : Excite and educate salon partners on new product launches and innovations, maximizing adoption and retail success.
  5. Become a Trusted Advisor : Cultivate strong relationships with salon owners and stylists, becoming a go-to resource for product and industry expertise.
RETAIL EDUCATION
  1. Defines and deploys the retail education action plan based on key education KPIs and provides strategic recommendations to drive retail sell out.
  2. Collaborates with customers' teams to guarantee the customization & implementation of training courses, taking their needs into account.
  3. Manages the budget of retail education (trips, gifts, etc.) and training tools, reacting to business opportunities and challenges to maximize sales opportunities while keeping brand identity.
  4. Ensures the best strategy for the retailer, leveraging divisional and brand cooperation to improve the efficiency of retail education expertise.
  5. Perfect execution of Global & local education coordinating the different touch points of the online eco-system in line with brands equity.
  6. Designs & deploys the education social media strategy.
  7. Manages the local ACCESS account, defines & coordinates the best ACCESS UX to boost activation, frequency & completion.
  8. Deploys the CRM strategy to maximize activation, conversion and collect behavioral data B2B.
CONTENT MONITORING
  1. Deploys Education content strategy by O+O touch points.
  2. Creates effective education formats & content, feeding innovation & trends.
KEY ACCOUNT AND INDIRECT EDUCATION
  1. Negotiates the education offer with national / regional structured customers in collaboration with regional managers.
  2. Analyses the needs of these customers in order to create an O+O education plan tailored to their needs and strategy, in collaboration with the brands / activation managers.
  3. Responsible for training initiatives for national / regional clients.
  4. Spokesperson for structured client education on the Education Committee.
  5. Participates in the development of national / regional clients specific PPD contents with the brands' content managers.
  6. Works in collaboration with the Education Manager.
Business Development & Partnership
  1. Identify High-Potential Salons : Collaborate with the Regional Sales Manager to identify and onboard new salon partners who align with L'Oréal Professionnel values and growth strategies.
  2. Develop Strong Salon Partnerships : Nurture existing relationships through consistent communication, tailored training programs, and ongoing support.
  3. Elevate Salon Standards : Promote and uphold brand image standards within partner salons, ensuring a consistent and premium client experience.
  4. Stay Ahead of the Curve : Continuously expand knowledge of hairdressing techniques, industry trends, and competitive products to provide cutting-edge education.
TEAM MANAGEMENT
  1. Accompanies regional managers in their team management : strategy optimization, planning.
  2. Provides ongoing & timely performance & development feedback to each education team member.
  3. Ensures development plan of the team.
DEPLOYS EDUCATION STRATEGY
  1. On technical & business Skills.
  2. Ensures education is monetized & delivering all targets.
  3. Consolidates academy(ies) & schools management & ensures their profitability.
PERFORMANCE
  1. Responsible for the revenues generated by technical & business education.
  2. Manages GTM.
  3. Key indicators : improve education efficiency, more salons educated vs segmentation.
  4. Manages performance & implements database management & tracking to quantify & analyze the education sessions carried out by the brands.
Technical / Professional & Personal Competencies Required
  1. Passion for Beauty : Genuine enthusiasm for the beauty industry and a desire to share knowledge and expertise.
  2. Proven Hairdressing Expertise : Strong technical skills and experience as a licensed hairstylist, with a deep understanding of color, cut, styling, and product application.
  3. Exceptional Communication & Presentation Skills : Ability to deliver engaging and impactful training sessions to diverse audiences, both large and small.
  4. Strong Business Acumen : Understanding of salon operations, retail sales strategies, and the ability to translate product knowledge into business results.
  5. Digital Fluency : Comfortable using technology and online platforms for training delivery, communication, and reporting.
  6. Collaborative Spirit : A team player who thrives in a collaborative environment and can build strong relationships with colleagues and salon partners.
Minimum Experience required and not limited to
  1. Managing a team of Educators / Stylists / Beauty consultants.
  2. Minimum of 7-10 years' experience in the professional hair products retail, salon and distribution sector.
  3. Full technical experience in hairdressing at tertiary level.
  4. Existing relationships within the salon, retail, business and distribution segment.
  5. Fully computer literate in MS Office.
  6. Digital presence on all social media platforms within the hairdressing sector.
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