Visual Merchandising and Store Design Specialist

7 days ago

Randburg, Gauteng, South Africa ESTÉE LAUDER Companies Full time
  • Enhance brand equity in the in-store environment for both new and existing sites in SA. Ensure consistency of presentation of all counters / FSS environments.
  • Ensures proper representation of the brands' images in the selling environment.
  • Project coordinate with Brands, Project Managers, and suppliers to ensure the smooth implementation of Retail Design projects.

Store Design

  • Initiate projects after Brand approval.
  • Review, establish and adapt - display, POS and presentation for specific SA environment.
  • Receive designs, technical drawings, and specifications to market and chosen shop fitter for every new installation and refurbishment.
  • Coordinate the design selling environments, display of products consultation areas, and transaction space.
  • Ensure Brand's image is consistent and properly expressed and maintained within guidelines set by EMEA office in order to achieve a cumulative and synergistic effect in terms of architecture, detailing merchandise layouts.
  • Consult with VM / SD Manager / Brand Manager (SA) to ensure best locations within stores; analyze traffic flow to guarantee customer interaction; analyze architectural features that may enhance or distract from location; inspect sites to ensure cohesive design and speed up the approval process.
  • Coordinate in-store maintenance with retailers, distributors, contractors, and the brands for the repair and upkeep of doors and their financial management when instructed.
  • Establish a high level of communication with the markets, retailers, and distributors to understand their needs and support Project Manager's to provide a focused and specialized service.
  • Liaise with Regional Design Managers for project briefing.
  • Work closely with Design teams of the Retail partners.
  • Negotiate with brands, vendors, and retailer design teams in order to find a solution where everyone benefits.
  • Update shop fitters on materials for the brands and ensure best quality / cost ratio of the projects.
  • Coordinate with Visual Merchandising EMEA to order all materials and collaterals to ensure timely delivery to coincide with project schedule.
  • Ensure all brand designs and final products are adapted to any existing security constraints.
  • Maintain project flow and establish weekly status report to communicate with the Regional Design Managers.
  • Maintain project close-out and archival procedures, including final project photography.
  • Prepare project files for all new projects, keeping clear, understandable records of all stores for future use by VM / SD Manager, Brand Managers, BDM, Merchandising, Store Design, and Finance.
  • Review project submissions and follow up on missing information in preparation for designs to follow.
  • Collect data for the Project Request Form for submission to regional design departments.
  • Complete accurate Business Case Forms for WBS (project number).
  • Track all projects from submission through to installation.
  • Prepare project files for all new projects.
  • Order loose furniture items and other store design hardware for inclusion within projects across the region.
  • Ensure accuracy in Capex Spend.

New Store Designs and Re-vamps of Stores

  • Coordinate the execution of store openings or re-vamps and ensure the completion of necessary checklists.
  • Order visuals and tester units.
  • Fit design to store space.
  • Ensure that merchandising guidelines are followed.
  • Ensure photographs of all new stores and re-vamped stores are taken and filed correctly on the share drive.

Existing Store Design and Maintenance

  • Maintain / Create a master list of all store details - these include number and sizes of light boxes, number of shelves for pricing strips, tester units, pre-cut lettering for logos, type of installation, etc. Store Profile.
  • Maintain all store hardware and open sell elements.
  • Order new hardware for stores where necessary and coordinate the installation thereof.
  • Maintain merchandising and visual standards.
  • Plan, present and implement the basic merchandising guidelines at store level.
  • Ensure the merchandising policies in retailers comply with brand standards – implement a cycle program for store visits to inspect these issues.
  • Coordinate the ordering and distribution of light box visual transparencies for all new and existing stores.
  • Execute and assist with visual in-store in conjunction with the sales team.
  • Responsible for in-store visualization working closely with the sales team.
  • Compile direction and execution of visual merchandising booklets for the team.
  • Procure local suppliers to design and make VM display units where necessary.
  • Adapt EMEA merchandising guidelines to local market standards when required.
  • Work with field employees in-store to determine new space and execution opportunities in line with international guidelines.
  • Review and put forward recommendations for new VM merchandising concepts.
  • Review and procure local suppliers for VM tester units to save costs vs international, as required by Brand.
  • Work on visual merchandising budgets in conjunction with the VM / SD Manager & Brand manager (SA). To include international tester units, locally produced highlighter stands, in case props and light box visual updates.
  • Track tester unit orders from suppliers to ensure availability and delivery per agreed timeline, eliminating delays in shipment.
  • Prepare and distribute pricing strips to all stores as and when required.
  • Place orders on GMW for ongoing VM elements and assist the Trade Marketing Manager in quantities for Launch Elements required by TM to order correctly.
  • Ensure accurate & timeous placement of orders with GMW for VM modules / locators for new and existing installations.
  • Complete purchase orders relating to all visual merchandising requirements.
  • Process all POs timeously.
  • Build relationships with field employees in each area and support them when requested. Implement regular update meetings or conference calls (coastal field employees) to assess needs.
  • Build relationships with suppliers and retailers.
  • Guide Trade Marketing / Product manager to ensure that all visual elements are delivered timeously to stores on all launches, promotions, and events.
  • Implement a store visit / country calendar to monitor and facilitate the implementation of the basic merchandising guidelines at store level.
  • Implement a store visit schedule to monitor general store maintenance, layout issues, and improvements needed to store.
  • Review competitive activity in terms of branding and suggest recommendations to improve in-store visibility.

Qualifications

  • Relevant Tertiary Qualification
  • Knowledge of scheduling and/or construction management software.
  • Experience in graphics, layout, and interior signage.
  • Experience in luxury goods industry is advantageous.
  • Advanced Excel
  • Knowledge of SAP advantageous

Key Personal Characteristics

  • The ability to identify critical concerns and prioritize, problem-solving abilities.
  • Creative / innovative thinking.
  • Smoothly handles multiple demands, shifting priorities, and rapid change.
  • Obsessive about detail.
  • Works well under pressure.
  • Results-oriented, with high drive to meet objectives and standards.
  • Displays a proactive and persistent approach.
  • Inspires and guides individual groups.
  • Builds good relationships with retailers and suppliers.
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