Digital Designer

4 days ago

Cape Town, Western Cape, South Africa Virgin Active South Africa Full time

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Digital Designer

Location: Cape Town City Centre Company: Virgin Active South Africa Ltd

Description:

Our purpose is…

To change people's lives for the better through wellness. We are passionate about supporting people to lead healthy fulfilled lives by providing a space where they can focus on their physical, mental and social well-being.

Our mission is to create an environment where wellness works for everyone. At Virgin Active wellness is not just about fitness- it's about creating real experiences that support members in their holistic health journey.

We provide a luxury wellness environment that fosters personal growth, community, and transformation. Our approach is accessible, inclusive, and built on the foundation of social wellness.

Our wellness offering is built on core pillars which define who we are and how we deliver on our promise:

  • Refreshing Real Experiences: Authentic, engaging experiences that inspire lasting wellness.
  • Holistic Wellness: A comprehensive approach integrating fitness, mental health, nutrition, and recovery.
  • Curated Guidance and Progress: Personalized coaching and programs to support sustainable progress.
  • Communities Without Conformity: Diverse, welcoming environments where everyone feels empowered.

Your Purpose...

  • You will play a crucial role in creating visually engaging and impactful content across various CRM channels (including Mail, Push and WhatsApp), with a primary focus on digital platforms, across organic & paid media. You will work closely with the marketing team to convey Virgin Active's brand identity and message through compelling and creative design work. This position offers the opportunity to work on diverse projects, contributing to the overall success of the brand's digital marketing efforts.
  • Work as part of a global creative studio, with ability to pick up and respond to briefs from South Africa and beyond.

Your Duties and Responsibilities...

  • Design and develop highly impactful content for various marketing campaigns, across any and all digital channels.
  • Ensure that all design output aligns to Virgin Active's brand guidelines and maintain a consistent visual identity across different channels.
  • Create eye-catching and shareable content for Virgin Active's Paid media platforms (e.g., Google, Meta, Instagram) to drive acquisition and member retention.
  • Collaborate closely with the web development team to design and update web elements, landing pages, and online assets to enhance user experience and conversion rates.
  • Work as an extension of the CRM (Member Engagement) team to understand their objectives and create work that delivers maximum impact.
  • Plugged into digital and performance trends and industry best practices, proactively bringing innovative ideas to the table for continuous improvement.
  • Work closely with the marketing team to understand campaign goals and objectives, translating them into compelling design solutions that drive results.

We can't live without… (Minimum Requirements)

  • Relevant tertiary qualification
  • Minimum 4 years in a digital designer role
  • Strong portfolio showcasing work across digital platforms and medial channels
  • Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Attention to detail and a strong creative eye.
  • Strong time management and organizational skills.

We'd like you to have… (Attributes)

  • Excellent communicator with a passion for collaborating within cross-functional teams.
  • Innate curiosity about data insight and all things digital performance
  • Natural-born people person who understands the power of building positive relationships with internal and external teams.
  • Self-assured type that's comfortable proposing new, innovative ways to deliver objectives.
  • Adaptability (must be able to adapt to a fast paced, changing environment)
  • Be curious (must be willing to succeed, seek opportunities to learn and grow)
  • Have a winning mentality (must be willing to go over and above to achieve success)
  • Must be motivated to achieve success.
  • A commitment to making a difference in people's lives.
  • A Growth mindset
  • The ability to work independently.
  • Trustworthiness (must always act in doing the right thing)
  • A drive to create moments of magic for our members.
  • The ability to make decisions and take ownership and responsibility for the decision.
  • Action orientation

We'd love you to have… (additional skills)

  • Radiator of positive energy that thrives in a team and contributes to a buzzing work culture
  • Invested in their personal wellness journey
  • A solid understanding of Virgin Active's brand values
  • Confident self-starter that doesn't need micromanaging
  • Be adaptable to change and pivots
  • Must have excellent prioritization skills
  • Must be a team player
  • Must have a "can do" attitude
  • Must be solutions oriented
  • Wellness knowledge, to engage and inspire others to take a holistic approach to wellness.
  • The ability to be agile.
  • The ability to be collaborative.
  • High Interpersonal skills (EQ)
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