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BRAND MANAGER

1 month ago

Parow, Western Cape, South Africa DO MORE Placements Full time
BRAND MANAGER - R 60-50k pm - NORTHERN SUBURBS, CPT

Parow, South Africa | Posted on 03/02/2025

BRAND MANAGER - R 60-50k pm - NORTHERN SUBURBS, CPT

Our market leading client in the cosmetics industry has an exciting opportunity available for an experienced and results-driven Brand Manager to join their dynamic brand team. The ideal candidate will possess a strong skill set in:

  • All aspects of digital marketing such as managing websites
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media strategies and content creation
  • Reporting on digital analytics
BENEFITS:
  • 21 days annual leave per annum
  • 5 staff products monthly
KEY PERFORMANCE AREAS:
  • Oversee and optimise the company's website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates.
  • Work closely with development teams to enhance functionality, design, and content.
  • Lead and implement SEO best practices with performance agency to improve organic search rankings.
  • Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility.
  • Strategize, develop and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives.
  • Drive engagement and community growth while leveraging analytics to improve strategy and performance.
  • Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities.
  • Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns.
  • Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives.
  • Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations.
  • Ensure content resonates with our target audience and supports brand objectives.
  • Keep abreast with key trends and insights.
  • Effective community management of digital channels through monitoring and responsive query and conversation management.
  • Brief performance agency and report on performance accordingly.
  • Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.).
  • Use insights to refine strategies and report findings to senior management, providing actionable recommendations for continuous improvement.
Requirements
  • Bachelor's degree in marketing or communications or related field.
  • Minimum of 4 years of experience in digital marketing, preferably in a related premium consumer goods sector.
  • Experience in cosmetics, pharma, skincare category is advantageous.
  • Experience in SEO strategy and implementation, including keyword research, on-page optimisation, and analytics tools (Google Analytics, SEMrush, etc.).
  • Strong social media acumen with experience managing campaigns across multiple platforms.
  • Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.).
  • Exceptional communication and project management skills, with the ability to manage multiple projects.
  • A keen eye for design and an understanding of how digital branding ties into the overall customer experience.
  • Experience in using AI tools within digital marketing activities is advantageous.
  • Proficiency in Microsoft Office.
  • Self-starter and team player.
  • Professionalism and attention to detail.
  • High bias towards action and meeting deadlines.
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