Seo Manager

6 days ago

Pretoria, Gauteng, South Africa Talent Sam Full time

Our client is a group of hardcore problem-solving, status-quo breaking, out-of-the-box thinking, genius digital bad-asses breaking out the creative solutions with a vengeance and the passion of a thousand suns. More specifically, they are a digital marketing agency with a special focus on high-end digital marketing for law firms, and they are the BEST at what they do

They're headquartered in Philadelphia, PA, with team members across the United States, Mexico, Argentina, and Colombia. They have a small yet growing team that is committed to working hard to make sure their clients are successful.

They're looking for other highly motivated and driven people who want to grow personally, professionally, and financially—all while making a positive impact for their clients.

Is that you? Who we're looking for: We are looking for an exceptional SEO Manager to help law firms dominate the search rankings and drive high-intent traffic that turns into leads and cases In this remote role, you will be critical in supporting, growing, and enhancing client relationships while executing data-driven SEO strategies.

You'll own and optimize SEO strategies, work closely with content and technical teams, and drive measurable results.

You will report to our VP, Client Strategy.

Core Responsibilities:
  1. Develop and execute SEO strategy for law firm clients in collaboration with our VP of Client Strategy.
  2. This includes on-page SEO, off-page SEO, and technical SEO.
  3. Conduct in-depth keyword research to identify high-intent, case-generating opportunities.
  4. Optimize website performance through technical SEO audits, schema markup, and site structure improvements.
  5. Improve local SEO visibility, including Google Business Profile optimizations, local citations, and reviews management.
  6. Collaborate with content teams to develop high-quality, optimized content that ranks and converts.
  7. Monitor and analyze SEO performance metrics using Google Analytics, Google Search Console, and other SEO tools.
  8. Identify new growth opportunities and proactively recommend and implement high-impact SEO strategies.
  9. Manage recurring client tasks and ad hoc requests using project management software (ClickUp).
  10. Deliver monthly reporting insights and recommendations to our Client Success Manager (CSM) for client presentations.
  11. Stay ahead of industry trends and SEO algorithm updates, implementing best practices for sustainable growth.
  12. Support sales efforts by providing SEO audits and assessments for potential clients.
Key Performance Indicators (KPIs):

Your success will be measured by:

  1. Lead KPIs: Keyword rankings growth (tracking progress for primary target keywords), Organic traffic growth (year-over-year and month-over-month trends), Local SEO visibility improvements (Google Business Profile insights, local pack rankings), Backlink acquisition success (quality and relevance of new backlinks).
  2. Lag KPIs: Client ROI/results (organic leads, case volume, revenue impact), Client retention rate (churn rate).
Right fit personality profile:

You are equal parts strategist and executor—someone who can think big-picture but also get in the weeds and make things happen.

Important personality traits:

  1. Proactive: You don't wait to be told what to do—you find opportunities and take action.
  2. Detail-Oriented: You're obsessed with getting SEO right and know that small changes can make a big impact.
  3. Results-Driven: You are motivated by seeing your SEO efforts turn into leads and revenue for clients.
  4. Resilient: Algorithm updates and SEO challenges don't scare you—you adapt, test, and improve.
Qualifications:
  1. 4-year bachelor's degree in marketing, business, communications, or a related field.
  2. 5+ years of SEO experience, preferably in an agency setting.
  3. 3+ years of experience working with law firm SEO (personal injury, criminal defense, family law, etc.).
  4. Deep knowledge of SEO best practices, including technical SEO, on-page SEO, and link-building.
  5. Proficiency in SEO tools, such as Ahrefs, SEMrush, Google Analytics, Google Search Console, and Screaming Frog.
  6. Experience with Google Business Profile and local SEO strategies.
  7. Experience with ClickUp, Salesforce, and/or HubSpot is a plus.
The ideal candidate:
  1. Communication Skills: You can clearly articulate SEO strategies and insights in a way that makes sense to clients and team members.
  2. SEO Strategy & Execution: You're an SEO expert who knows how to rank websites and drive meaningful organic traffic.
  3. Analytical Thinking: You thrive on data and know how to interpret SEO analytics to inform strategic decisions.
  4. Problem Solving: You figure things out on your own, take initiative, and bring solutions, not just problems.
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