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Area Sales Manager: ASCO Select – Skincare
1 month ago
Main Purpose:
To manage the sell-in and aiding sell-through of brands assigned within areas of Responsibility.
Key Results Area:
- Operational effectiveness
- Market strategy and planning
- Key Accounts Management
- Implementation of marketing program
- Manage Staff
- Stock management and distribution rollout.
- Self-Management
Job Specific Requirements
- Communicate sales targets to the BA's.
- Increase volumes in stores.
- Ensure out-of-stocks are limited.
- Drive ad-hoc promotions to increase sales.
- Develop alternative strategies to increase sales.
- Individual discussion of sales performance vs. targets with BA's.
- Negotiate space and location allocated in line with brand performance.
- Make appointments, where possible, and observe call cycle closely.
- Make contact with floor manager and store management.
- Provide continuous feedback as per client requirements (competitor activities, promotions, innovations, pricing, planograms).
- Liaise with store personnel regarding stock holdings, promotions, launches, events, deliveries, credit notes, special deliveries, staff, price, and planograms.
- Discuss animations, spray events, training requirements, display and promotion exposure using business files and information from brand managers.
- Discuss sales performance vs. targets with supervisor / manager.
- Compile daily call reports.
- Compile monthly reports to NSM.
- Non-EDI accounts – Bring Stock Levels to agreed levels.
- Edgars/Red Square – Count stock by exception. Correct data integrity issues prior to leaving POS.
- Other EDI Accounts – Solve data integrity issues and report stock level discrepancies to TM.
- Attend to and minimize returns.
- Facilitate the implementation of promotion.
- Ensure informed about time frames for promotions.
- Communicate promotional activities to staff.
- Ensure understanding of objectives of various promotions.
- Ensure sufficient stock has been ordered.
- Ensure promotional activities have been implemented and maintained.
- Provide feedback to relevant stakeholders.
- Ensure Brand Equity Maintenance.
- Ensure Planograms are implemented.
- Ensure shelves are clean and tidy and maintained.
- Observance of merchandising guidelines and negotiating corrections.
- Daily planners to be generated every six months detailing agreed call cycle with NSM.
- Out of town trips to be planned three months in advance with NSM.
- Weekly activities / order forms / samples to be updated weekly.
- Preparation of information for each call.
- Customer history – sell in.
- Sell through information for Edgars / Truworths / Foschini / Woolworths monthly sales by door (source top line from retailers).
- Targets for sponsored BAs and sales performance (source from Brand Managers and retailers).
- Merchandise guidelines, retail floor planograms, visual display info, Edgars SKU translation book, report books, credit books, tape measures, and cameras to be always up to date and available.
- Trained in Retek, Replen, and Truworths intranet as arranged by NSM and TMs.
- Attend daily reports and follow up requirements by close of business.
- Highlight problems to TMs and NSM or Brand Managers.
- Information flow to brand managers.
- Submit digital pictures of launches and promotions for Brand Managers.
Attributes Required
- Team player
- Excellent Interpersonal Skills
- High attention to detail
- Excellent Relationship Building
- Self-motivated
- High Initiative
- Leadership
- Motivational
- Organized
- Problem Solving
- High Energy levels
- Proactive
- Safe Driver
Requirements:
- Matric
- Related Diploma or Degree
- At least 5 years' experience in the Fragrance/ Cosmetics Industry
- Excellent PC Literacy (Microsoft PowerPoint, Word and Excel)
- Code 8 driver's license
- Must be aware of promotions and act pro-actively in terms of stock control.
- Must be familiar with shelf layouts in stores.
- Must keep updated regarding own and competitors' products.
- Familiar with merchandising guidelines
- A good knowledge of the Gauteng territory
- Knowledge of the product and personal flair
Please be advised that this vacancy will be filled in line with the Company's Employment Equity Policy and Practices.
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