Head Of Content Marketing

2 weeks ago

Pretoria, Gauteng, South Africa Traild Pty Full time

TRAILD is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable. Just as your bank provides always on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes. Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, MYOB, and EPICOR to help clients make their AP process more streamlined, automated and secure. We have a rapidly growing client base, so you are about to board the rocket ship at the right time. This is an opportunity to make a real impact and with your help we can support more businesses digitise their existing operations with enhanced automation and security. Hear how TRAILD customers speak about us here.

The Role: Want to be a part of our exciting growth journey?

We are looking for a talented, passionate, and motivated individual to join our team as our Head of Content Marketing where you will play a critical role on the Marketing team and as we grow build the function and grow the content team. You will be responsible for content strategy, creation, distribution and optimization. The ideal candidate will be experienced and skilled in graphic design, video editing, and copywriting. This is an extraordinary opportunity for a motivated individual eager to be part of an ambitious scale-up organization. If you're ready to grow your expertise, inspire others, and evolve into a mentor and leader within the dynamic world of content marketing, this is the role for you.

Key Responsibilities
  1. Content Strategy: Define and implement a content marketing strategy that aligns with overall marketing and business goals and that addresses audience needs.
  2. Develop and maintain a content calendar, coordinating the timing of campaigns, publications, promo assets, and other deliverables.
  3. Prioritize and process content update requests and make necessary changes.
  4. Complete regular competitor analysis and share findings with the sales and marketing teams.
  5. Content Creation: Own the content creation process from ideation to execution, ensuring alignment with brand guidelines and messaging.
  6. Develop high-quality content including videos (short form / long form), case studies, event collateral, social media posts, ad copy & assets, sales materials, landing pages, website copy, infographics, guides, white papers, research reports, eBooks, blog posts, emails, decks, brochures etc.
  7. Manage creation of content with external agencies where appropriate (e.g., plan / brief, script, support production and oversee editing / revisions).
  8. Collaborate on technical content to meet the needs of finance professionals and align with the customer buyer's journey.
  9. Optimize content for engagement, SEO and distribution across multiple platforms.
  10. Content Distribution, Digital Marketing Execution & Performance Optimization: Repurpose and distribute content across multiple channels – website, social media, emails, paid ads and more.
  11. Lead external agencies / teams to drive pipeline growth and customer expansion.
  12. Develop content for lead-driving campaign initiatives.
  13. Analyze content performance and optimize based on insights, driving creative excellence with A/B creative testing, ad rotations, ad rank improvements etc.
  14. Leverage SEO and content marketing best practices to increase organic reach and lead generation.
  15. Conduct regular reporting and share content performance with the team.
Who You Are:
  1. 7+ years of content marketing or digital marketing experience.
  2. Experience in B2B / SaaS marketing focused on Fintech, Accounting, or ERP knowledge.
  3. Excellent written and verbal communication skills, with strong editorial / analytical abilities and a keen eye for detail.
  4. Prior experience in a lead, supervisory or management role in the world of marketing.
  5. Proficiency in project management, with the ability to manage a content calendar and multiple projects simultaneously.
  6. Knowledge of social media / content processes and best practices.
  7. Highly organized and self-motivated, with a focus on timely and high-quality execution.
  8. Team player capable of working collaboratively in a dynamic, high-growth environment.
  9. SEO knowledge is a must.
  10. Adobe Creative Suite or other software for graphics / video editing - illustrator (graphics), premier pro (video).
  11. Ability to think strategically and act tactically, managing multiple priorities in a fast-paced environment.
  12. Strong collaborator with an attitude embracing growth, hands-on execution, adaptability, and the scale-up spirit.
The Perks of Working at TRAILD:
  1. Flexibility: we offer a range of remote, hybrid and flexible working options.
  2. Global team: we are growing across APAC, NA and EMEA and have team all across the world.
  3. Our team genuinely loves working at TRAILD: we scored % on our eNPS survey.

Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.

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