Global Marketing Data Analyst
7 days ago
A leading international SaaS company operating in the fintech and proptech sector is seeking an energetic and detail-oriented Global Marketing Data Analyst to join their South African team, reporting directly to the Head of Marketing Analytics.
As a Global Marketing Data Analyst, you will be responsible for analysing and interpreting complex data and providing actionable insights to optimise marketing strategies. This role requires cross-functional collaboration to collect data, create reports, and drive informed decision-making.
Key Responsibilities:- Analyse marketing lead and campaign performance data for reporting and optimization.
- Evaluate marketing performance across omni-channels, including paid, owned, and earned media.
- Manage campaign and source data within global CRM(s).
- Ensure accurate data collection using SQL, Excel, and GA4/Tag Manager.
- Collaborate with teams to align database marketing with business goals (e.g., data cleansing, standardization, and list creation for outbound prospecting).
- Improve marketing reporting processes to improve efficiency, effectiveness, and scalability.
- Ensure compliance with data privacy regulations.
- Bachelor's of Business (Marketing)
- Around 5+ years' experience in marketing data analysis or a similar role.
- Proven track record in using data analysis tools including SQL, Excel, Google Analytics, Google Tag Manager and Python.
- Familiarity with digital marketing channels and metrics.
- Experience with or knowledge of marketing SaaS products (B2C FMCG industries are also valuable).
- Strong communication skills, with the ability to simplify complex data into actionable insights for non-technical stakeholders.
- Detail-oriented with a meticulous focus on data accuracy and integrity.
- R750 000 / year CTC
- Hybrid working arrangements with 1-2 days in the Stellenbosch office. Fully remote working arrangements outside of the Cape Town and the Cape Winelands area.
- An optional Group Retirement Annuity Scheme.
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