Mid-Weight Brand Manager

2 weeks ago


Cape Town, Western Cape, South Africa Vgp Recruitment Full time

Previously disadvantaged candidates will be given preference.

Raise a glass to this fabulous opportunity for a Mid-Weight Brand Manager to join the Marketing team at a leading alcohol brands company in Cape Town.

The role will see you working on an exciting portfolio of premium alcohol brands.

We are looking for a dedicated candidate to assist the Portfolio Manager in driving volume and value growth across the company's portfolio.

Alcohol brand experience is highly advantageous.

Responsibilities
  1. Ensures Brand volume and value growth in line with the Portfolio Plan
  2. Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
  3. On time and in full execution of brand activity plans
  4. Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximises business growth
  5. Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
  6. Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short- and long-term ambitions
  7. Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
  8. Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
  9. Management of brand budgets.
Requirements
  1. Marketing Related Degree / Diploma
  2. Minimum 5 years' experience in FMCG / Retail / Liquor environment
  3. Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives
  4. Excellent organisation and communication skills (written, verbal, presentation)
  5. Strategic, creative, innovative thinker with strong operational capabilities
  6. Strong analytical capability, attention to detail and numeracy
  7. Strong commercial acumen
  8. Good problem-solving ability
  9. Comfortable in negotiating needs of brand relative to those of customers, consumers, media, and events partners
  10. Results orientated
  11. Persuasiveness and tenacity to sell ideas
  12. Understanding of the retail environment and route to consumer pathways
  13. Excellent interpersonal skills, assertive and able to use initiative.

Apply to : Consultant : Kim Steven – City : Cape Town Country : South Africa Level of Expertise : Mid Remuneration : Negotiable Reference Number : #Kim

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