Senior Art Director

4 days ago

Durban, KwaZulu-Natal, South Africa Publicis Groupe Holdings B.V Full time
Company description

Prodigious is a production facilitation hub with world-standard content creation capabilities. In short, we manage local and international productions, pulling together the best crews to deliver top quality content – from TVCs and documentary series to photography and animations. Prodigious services all the agencies within the Publicis Groupe, as well as our own clients, with our own fully integrated content production team - meaning we work from concept, all the way through to rollout, with international brands across the African continent, extending into the EMENA zone. We have a fully equipped photographic and film studio, with three newly built studio kitchens in our agency.

Overview

As the Senior Art Director, you will drive the creative output of the team and required is a blend of a strong creative vision with an understanding of business objectives for our client and the agency team. You will execute and oversee the output of high quality digitally integrated, creative communications and precision marketing campaigns. With your knowledge, you will bring a mix of digital expertise and business understanding to the position, promoting our company and that of our valued client, NIVEA. You are someone that can inspire others, taking our digital creative to a new level as we continue to grow. You will actively participate in the execution of and review work of the Last Mile creatives in the production of always-on and precision marketing digital assets and beyond.

Responsibilities
  • Strong organisational and time management skills.
  • Possess in-depth knowledge and experience in developing and building brands.
  • Work with Last Mile and Implementation Hub Leads to prioritise work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with the Last Mile and Implementation Hub teams.
  • Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
  • Review and approve art developed by the team, ensuring deliverables that effectively address marketing goals and challenges.
  • Present, or oversee presentation of final concepts, and obtain approvals for deliverables.
  • Work with account teams and project manage to understand the clients' brand and manage projects in a way that will support the delivery of the brand idea.
  • Ability to keep up to date with industry trends and standards to ensure that work is always fresh, world-class and original.
  • Ability to be current with the latest trends of technology and visual influences across the entertainment and tech industries.
  • Keep up to date with consumer engagement technologies and utility.
  • Must have the ability to work independently and should be a self-starter.
  • Good knowledge of required precision marketing best practices.
  • Good knowledge of ecommerce best practices.
  • Ensure quality of work is maintained/improved with junior creative team members.
Leadership responsibilities will include Skills, Abilities, and Knowledge
  • Build the agency's reputation both externally and internally.
  • Concern yourself with the wellbeing of the team's culture, people, and client. Lead by example.
  • Provide clear, focused feedback to your creative teams regarding improvements that could be made to the work, the department, and the agency.
  • Actively support and involve cross-functional team members at the appropriate time to resolve issues, and successfully deliver an excellent product from ideation through to execution.
  • Promote a culture of "solutions" within the agency.
  • Be responsible for your reporting lines and the effective management and growth of direct reports.
Qualifications
  • Strong creative vision with an understanding of business objectives for clients and the agency.
  • Prior experience with digital design or production.
  • Passionate and detail-oriented.
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print.
  • Digital layout, typography composition, and production skills.
  • Good communication and presentation skills, both verbal and written.
  • Ability to multi-task.
Computer Literacy: Senior system requirements: Skills, Abilities, and Knowledge
  • Adobe Creative Suite including InDesign, Photoshop, Illustrator, After Effects, Premier Pro.
  • MS PowerPoint or Keynote.
  • MS Outlook.
  • Chase.
  • Storyteq.
  • Drive +.
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