Marketing Automation and Analytics Specialist

5 days ago


Johannesburg, Gauteng, South Africa Careers Full time

EyeCarePro is seeking a data-driven Marketing Operations Specialist with 3-5 years of experience to own and optimize our marketing technology stack, SEO strategy, and conversion rate optimization (CRO) initiatives. This fully remote role requires strong cross-functional collaboration with the marketing, sales, and operations teams. If you are highly analytical, tech-savvy, and passionate about driving demand through mid-funnel (MOFU) and bottom-of-funnel (BOFU) marketing initiatives, we'd love to hear from you

Key Responsibilities:

Marketing Technology & Automation:

  • Own and optimize our marketing tech stack, including HubSpot CRM, email automation, and lead nurturing systems.

  • Develop and execute strategies to improve marketing efficiency and lead conversion rates.

  • Identify opportunities to enhance automation and workflow improvements within HubSpot and other tools.

SEO & Conversion Rate Optimization (CRO):

  • Collaborate with our marketing agency to implement SEO strategies that increase organic visibility for MOFU and BOFU content.

  • Track keyword performance and search rankings to refine optimization strategies.

  • Optimize landing pages, website forms, and user experiences to maximize lead capture and conversions.

Campaign Performance & Analytics:

  • Track, analyze, and report on marketing campaign performance for MOFU/BOFU lead generation.

  • Develop dashboards in HubSpot to provide real-time visibility into marketing efforts.

  • Measure the ROI of marketing initiatives, including lead nurturing programs and technology investments.

Sales Collaboration:

  • Partner with the sales team to enhance lead handoff processes and improve lead quality.

  • Gather sales feedback to refine marketing strategies and optimize customer journey touchpoints.

Innovation & Continuous Improvement:

  • Stay up to date on best practices and emerging marketing technologies to drive lead generation conversion and efficiency.

  • Recommend and implement new tools or processes to optimize performance.

Qualifications & Skills:
  • 3-5 years of experience in digital marketing, growth marketing, or demand generation.

  • Strong expertise in HubSpot CRM, email automation, and ideally SEO tools like SEMrush, Ahrefs, or Google Search Console.

  • Experience with CRO strategies, including A/B testing, UX optimization, and form enhancements.

  • Proficiency in campaign analytics, KPI tracking, and ROI measurement.

  • Strong analytical mindset with the ability to interpret data and make strategic recommendations.

  • Excellent communication and collaboration skills to work cross-functionally.

  • Self-starter with a passion for continuous improvement and innovation.

Work Arrangement & Schedule:
  • Location: Fully Remote (Candidates must have their own computer and internet access)

  • Hours: 9:00 AM - 5:00 PM EST

Join EyeCarePro:

EyeCarePro is a passionate team dedicated to making an impact in the eyecare industry. If you thrive in a data-driven marketing environment and are excited to take ownership of marketing technology, SEO, and conversion optimization strategies, we'd love to hear from you

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