Social Media Specialist

5 days ago

Cape Town, Western Cape, South Africa O'Brien Recruitment Full time

Our client, a leader within the fintech industry, is seeking a Social Media Specialist to join their dynamic team in Cape Town. This is an exciting opportunity to contribute to a fast-paced, purpose-driven organisation, enhancing engagement on social media platforms to expand the customer base.

Key Responsibilities:

  • Develop and execute creative content strategies aligned with the brand.

  • Copywriting all social media content following brand guidelines.

  • Conduct market research to identify trends, competitor activities, and engagement opportunities.

  • Assist in the development of social media policies and ensure compliance with regulatory standards.

  • Improve and develop digital marketing functions through social platforms.

  • Collaborate with marketing teams to integrate strategies across multiple platforms.

  • Optimise social media activities through data analysis, A/B testing, and performance tracking.

  • Execute digital marketing initiatives, including paid ads, sponsorships, email promotions, and campaigns.

  • Identify Key Performance Indicators (KPIs) and report key social media metrics.

  • Monitor and enhance social media sentiment, recommending improvements where needed.

  • Set up and optimize analytics tools for visitor behaviour tracking.

  • Track and report social media activities, providing insights to stakeholders.

  • Oversee financial modelling, tracking, and reporting for digital marketing programs.

  • Plan and execute digital competitions and promotional strategies.

  • Evaluate emerging social media technologies and recommend their application.

  • Collaborate with design, IT, and service providers to create multimedia content.

  • Assist in vendor negotiations and contract evaluations.

  • Stay up to date with industry trends, digital marketing methodologies, and product/partner launches.

Key Requirements:

  • Grade 12 or equivalent.

  • Bachelor's degree or Advanced Diploma in a relevant field.

  • Social Media and Digital Marketing certification.

  • Minimum 5 years of experience in Digital Marketing.

  • Minimum 5 years of experience managing social media platforms (Facebook, Twitter, LinkedIn, Instagram, and TikTok).

  • Experience in fintech or financial services (advantageous but not mandatory).

  • Strong knowledge of social media platforms, marketing processes, and content creation (both video and static).

Additional Skills:

  • Excellent presentation, verbal, and written communication skills.

  • Strong organizational and administrative abilities.

  • Exceptional interpersonal skills.

  • Detail-oriented with strong analytical skills.

  • Proficiency in relevant digital marketing tools and platforms.

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