Social Media Content Creative Director

3 days ago

Johannesburg, Gauteng, South Africa The Legends Agency Full time

This role combines deep platform knowledge, strategic thinking, creative ideation and direction, and hands-on execution to deliver and direct world-class content that meets content creators and clients goals and resonates with audiences across the world. The ideal candidate is both a trendsetter and a team player with a proven track record of success in content creation, design, and creative leadership.

Key Responsibilities
Creative Strategy & Vision:

  • Develop and execute a cohesive creative strategy that aligns with the content creator and brand's overall goals and values.
  • Identify emerging trends, technologies, and platform innovations to keep the creator or brand at the forefront of social media innovation.

Content Creation & Oversight:

  • Oversee the creation of high-quality, engaging, and shareable content (video, imagery, graphics, copy) tailored for each platform (Instagram, TikTok, YouTube, Bluesky LinkedIn, Facebook, etc.).
  • Collaborate with content creators, photographers, videographers, designers, and copywriters to bring ideas to life.

Brand Storytelling & Campaign Management:

  • Develop campaigns that amplify the creator or brands voice and resonate with target audiences.
  • Ensure content maintains a consistent brand tone, voice, and aesthetic across platforms.
  • Understand how to adapt and optimise content across platforms.

Analytics & Performance Optimization:

  • Partner with the analytics team to measure content and campaign success, analyse engagement metrics, and refine strategies based on data insights.
  • Utilize insights to propose creative optimisations and adapt content strategies

Team Leadership & Collaboration:

  • Lead a team of designers, editors and freelance contributors.
  • Foster a culture of creativity and innovation while mentoring team members to excel in their roles.

Cross-Functional Collaboration:

  • Work closely with all teams to ensure social media content aligns with broader creator/ brand objectives.
  • Act as the key liaison between creative teams and management.

Experience:

  • 4+ years in social media, content creation, or digital marketing with a focus on creative direction.
  • Proven track record of leading successful social media campaigns and building engaged online communities.

Skills & Competencies:

  • Exceptional storytelling and content ideation skills.
  • Strong understanding of platform-specific best practices and audience behaviours.
  • Proficiency in design and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
  • Analytical mindset with the ability to interpret performance data and translate it into actionable strategies.

Leadership & Collaboration:

  • Demonstrated ability to lead and inspire creative teams.
  • Excellent communication and presentation skills to articulate ideas and strategies.

Education:

  • Bachelors degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).

Remuneration

  • Negotiable based on experience. Cost to company within the range of R40 000 to R65 000.

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