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Sales Representative

4 weeks ago

Cape Town, Western Cape, South Africa Immploy Full time
Key Responsibilities:
Sales Development and Relationship Management
  • Develop and maintain relationship with key clients including restaurants, wine, retailers, and distributors
  • Identify and target new sales opportunities to expand market share
  • Build and maintain long-term business relationship with decision-makers within client accounts
Product Knowledge and Promotion
  • Promote and sell the company's range of wines and related products, ensuring clients understand product features and benefits
  • Educate clients about the wines, the wine-making process, and food pairings, showcasing the company's expertise and high-quality offerings
  • Offer samples and wine tastings to clients to encourage purchases and improve brand exposure
Sales Targets and Reporting
  • Meet or exceed monthly, quarterly, and annual sales targets and KPIs
  • Maintain accurate records of client interactions, sales activities, and opportunities using CRM tools
  • Prepare and present regular sales reports to management, detailing progress, challenges, and sales performance
Customer Service
  • Provide exceptional customer service, resolving any issues or concerns promptly
  • Assist clients with wine selection, ordering, delivery scheduling, and any after-sales support
Market Research and Competitor Analysis
  • Stay informed about industry trends, new products, and competitor activity
  • Share relevant market insights with the team to help adapt strategies and stay ahead of the competition
Event Participation and Brand Representation
  • Represent the company at wine tastings, trade shows, and industry events
  • Help organize and participate in promotional events and campaigns aimed at increasing brand awareness and product visibility
Key skills and Qualification:
Experience
  • Proven experience in sales, preferably in the food, beverage, or hospitality industry
  • Experience in wine sales is a plus
  • Strong track record of meeting or exceeding sales targets and KPIs
Wine Knowledge
  • A solid understanding of wines, wine regions, and the wine industry
  • WSET (Wine & Spirit Education Trust certification or similar qualifications but not mandatory
Sales Skills
  • Exceptional communication and negotiation skills
  • Strong ability to build and maintain client relationships
  • Self-motivated, result-driven, and goal-orientated with excellent organizational skills
Customer Service
  • Ability to understand and meet customer needs while providing exceptional service
Tech Proficiency
  • Familiarity with CRM software, Microsoft Office, and general sales tools
  • Comfortable with reporting and tracking sales performance
Valid Driver's License
  • A clean driving record and the ability to travel locally to meet clients, attend events, and deliver products as needed
Personal Characteristics:
Passionate about wine
  • Genuine enthusiasm for wine and the wine industry
Proactive and Driven
  • Ability to identify opportunities and take the initiative to drive sales
Adaptable
  • Able to adjust to changes in market and customer preferences
Team Player
  • While working independently, the candidate must collaborate with the broader team to share insights and contribute to overall success