Marketing Manager
1 month ago
- Minimum 3 years' experience within a similar position.
- Knowledge of the travel (luxury) industry will be preferred.
- Experience with Mailchimp for designing newsletters and monitoring performance is a must.
- Proficiency in graphic design software to create visually appealing content is essential.
- Understand the nuances of different social media platforms and can optimize content to maximize engagement.
- Know how to leverage SEO best practices and analyze social media performance to keep campaigns on track.
- Work remotely from home office which needs to be set up with two screens. (Company will only provide a laptop - all other computer equipment needs to be provided by candidate).
- Reliable internet connection.
- Must be registered with South African Revenue Service.
1. Content Creation and Ideation:
- Generate captivating written and video travel content, assisting with video projects that bring our stories to life.
- Stay inspired by industry trends to bring fresh, creative ideas to newsletters, blogs, and social media channels.
- Develop, schedule, and manage posts across Facebook, Instagram, X, and LinkedIn, using relevant hashtags and tracking performance.
- Support the creation of engaging video content, customized posts, and insights reporting.
- Write bi-weekly blog posts on diverse travel topics, optimizing for SEO and maximizing engagement.
- Keep key website pages updated with fresh, high-quality content that resonates with our audience.
- Design a bi-weekly newsletter that showcases recent content and enticing itineraries.
- Collaborate on ideas for newsletter topics and blog content and integrate tracking tools.
- Collaborate on the creation of informative video content, including FAQs, client stories, and interviews.
- Design engaging client-facing documents and graphics for social media, staying true to our brand aesthetic.
- Bring your ideas to team brainstorming sessions, support testimonial collection, and take on ad-hoc design requests.
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