Remote (South Africa–based) Full-time Meta Ads Creative Strategist & Media Buyer (e-com/DTC) Co[...]

2 weeks ago

WorkFromHome, South Africa No Sweat Full time

Remote (South Africa–based) Full-time Meta Ads Creative Strategist & Media Buyer (e-com/DTC) Compensation: R50 000 monthly base + performance incentives (typically low five figures per month at scale) Get AI-powered advice on this job and more exclusive features. This is a remote position. We’re hiring a Meta Ads Creative Strategist & Media Buyer to own the entire paid growth process across Facebook and Instagram, from strategy to execution to creative direction. You’ll plan, launch, and optimize full-funnel Meta campaigns, analyse performance data, and collaborate with our in-house designer to produce high-performing creatives that convert. If you can connect creative storytelling with data-driven media buying, and know how to scale ecommerce brands profitably, this role is for you. What You’ll Do Develop and manage Meta Ads strategies for ecommerce/DTC brands (FB/IG) Set up, launch, and optimize campaigns — targeting, bidding, creative testing, and scaling Conduct deep audits of ad accounts and customer journeys to identify growth opportunities. Lead creative strategy by developing new hooks, angles, and messaging frameworks that convert Write and test ad copy, headlines, and creative concepts grounded in performance data Collaborate with a dedicated designer to develop ad assets (UGC, static, carousel, video, etc.) Analyse key metrics (CTR, CVR, ROAS, MER, CPA, LTV, NCAC) and recommend optimizations Run creative testing frameworks, iterate based on learnings and identify new winning concepts Maintain pixel tracking and event accuracy through platforms like Shopify or WooCommerce Stay ahead of Meta algorithm updates, attribution changes, and ad policy trends Deliver clear reports summarising performance insights and next steps for clients and ad accounts. Requirements 2–3+ years hands‑on experience running Meta Ads for ecommerce/DTC brands Proven ability to scale campaigns profitably through structured testing and creative iteration Deep understanding of ad structures, learning phase management, and retargeting funnels Strong grasp of creative analysis, how messaging, visuals, and audience impact performance Skilled in writing high‑converting ad copy and developing creative briefs for design execution, even with the assistance of AI to produce creatives, through detailed and solid prompting. Familiarity with Shopify and ecommerce integrations (pixels, feeds, and tracking setup) Analytical, organized, and confident turning data into actionable decisions Confidence in scaling ad accounts and driving growth beyond client expectations Experience with Triple Whale, GA4, CAPI, or UTM-based reporting Project Scope Full ownership of Meta campaigns, strategy, setup, execution, and optimisation Ongoing collaboration with internal design resources Long‑term partnership role (not a one‑off project) Weekly or bi‑weekly performance check‑ins and strategy sessions Ownership of client communication through Slack and weekly meetings for reporting, feedback and ad strategy. Working days and hours Monday to Friday: 11:00 to 19:00 South Africa Standard Time. Compensation Monthly base of R50 000 + Performance targets (Average low 5 figures per month at scale) Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Outsourcing and Offshoring Consulting We’re not just looking for an ads manager, we’re looking for a creative growth operator who can merge data, creative insight, and strategy to profitably scale e‑commerce brands on Meta. #J-18808-Ljbffr

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