E-mail Marketing Specialist
1 month ago
- Diploma (Communications / Marketing)
Minimum education (desirable):
- Degree (Communications / Marketing)
Minimum applicable experience (years):
- 5 years
Required nature of experience:
- Business to Consumer marketing.
- Experience in international markets.
- Experience with customer journey strategy development, reporting and implementation with a focus on emails.
Skills and Knowledge (essential):
- Customer journey strategy development
- Customer journey implementation, testing and reporting
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
Responsibilities
- Customer Journey / CRM Management
- Strategic management and support
- Data Tracking & Reporting
- Continuous Improvement
- Marketing Administration
- QMS
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