Account Manager – Paid Media Strategist
4 weeks ago
About TripleDart At TripleDart, we show cognizance in solving complex performance marketing problems for SaaS companies. We demonstrate this at work by choosing our clientele wisely. Currently, our portfolio includes a profound range of 100+ VC-backed B2B SaaS companies. We’re looking for a Paid Media Strategist who is not just strong in execution, but also a strategic thinker with a business-first mindset. You’ll play a key role in shaping how our clients capture and generate demand, scale pipeline, and drive measurable business outcomes. What You’ll Do Build and execute paid media strategies tailored for B2B SaaS clients across Google Ads, LinkedIn, Meta, and emerging platforms. Drive both demand capture (converting in-market buyers) and demand generation (creating awareness and intent in new audiences). Identify and implement performance optimization opportunities using data and experimentation. Own full-funnel planning: ICP targeting, channel mix, budget allocation, creative messaging, and landing page coordination. Design and manage Account-Based Marketing (ABM) campaigns — from account list design to orchestration and personalization. Leverage AI-powered marketing tools to optimize targeting, automate workflows, and extract sharper insights. Client & Stakeholder Management Be the primary point of contact for 5+ clients, ensuring clear communication, expectation setting, and value delivery. Lead weekly or bi-weekly client calls, reporting on performance, insights, and next steps. Collaborate with internal teams (creative, analytics, ops) to deliver campaign assets, reports, and growth initiatives on time. Advise clients strategically on paid media aligns with business KPIs — pipeline velocity, CAC, ROAS, and revenue impact. Performance Analysis & Reporting Monitor key metrics: CPL, CAC, SQLs, pipeline, ROAS, and contribution to revenue. Deliver weekly, monthly, and quarterly reports that not only show results but explain what they mean. Translate insights into action — faster iteration, stronger messaging, better targeting. Who You Are 5+ years of experience in performance marketing and account management, preferably in a digital marketing agency. Strong hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads. Reddit, X (Twitter), programmatic, or ABM tools are a plus. Prior experience working with B2B SaaS clients or familiarity with SaaS funnels and buyer journeys. Hands-on experience with AI marketing tech stacks, automation tools, and analytics dashboards. Comfortable in a fast-paced, high-growth environment with a testing mindset. Skills That Set You Apart Strategic thinker who can connect paid campaigns to business outcomes. Exceptional communicator who can simplify complex insights for clients. Organized executor who can juggle multiple clients, timelines, and campaigns. Performance-oriented mindset with deep curiosity and hunger to learn and test. Why Join TripleDart? Work with Top SaaS Brands: Collaborate with fast-growing global SaaS companies. Career Growth: Lead strategy, own outcomes, and grow as a client-facing leader. Culture of Transparency: Open discussions, flat hierarchies, and shared wins. Benefits: Company-paid health insurance, competitive pay + incentives, and flexibility. AI-First Agency: Leverage automation and AI tools to increase efficiency and scale smarter. Tripledart is an equal opportunities employer and welcomes applications from diverse candidates. #J-18808-Ljbffr
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