Market web specialist
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Education:
Diploma or Degree in Marketing, Digital Marketing, Web Development, Information Systems, Computer Science, or a related field
Experience:
Minimum 3-5+ years’ of experience in Website Management, Digital Marketing, Marketing Operations, or a related field Proven experience managing and optimising websites to support marketing and business objectives Experience working with CMS platforms, website analytics, and conversion optimisation initiatives Exposure to SEO, UX, CRO, marketing automation, or web development projects will be advantageous
Skills:
Strong understanding of website management, digital marketing, and customer experience principles Proficiency with CMS platforms such as Word Press, Webflow, Drupal, Shopify, or similar platforms Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and website reporting tools Knowledge of SEO, UX/UI best practices, conversion rate optimisation (CRO), and website accessibility standards Understanding of HTML, CSS, and website development concepts Experience implementing tracking, tagging, and performance measurement frameworks. Strong analytical and problem-solving skills with a data-driven mindset Excellent communication, stakeholder management, and project coordination abilities Relevant certifications in Google Analytics, Digital Marketing, UX, Web Management, or related disciplines will be advantageous
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