Google ADS Specialist
2 weeks ago
Remote, wes kaap, South Africa
Communicate Finance
Full-time
Free with email or Google
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Skills & Experience:
- Create, manage, and optimise paid search campaigns across Google Ads
- Develop keyword strategies that improve visibility and drive qualified traffic
- Manage budgets and bidding strategies to maximise campaign performance
- Analyse data and identify opportunities to improve conversion rates and return on ad spend
- Execute and evaluate A/B testing initiatives to improve campaign effectiveness
- Monitor performance metrics and provide meaningful insights to stakeholders
- Implement tracking solutions using Google Analytics 4 and Google Tag Manager
- Manage campaigns across Search, Display, Shopping, Performance Max, and YouTube
- Work closely with broader Digital Marketing, Content, SEO, and Design teams to achieve business objectives. Hands-on experience running and optimising Google Ads campaigns
- Strong understanding of PPC principles, audience targeting, bidding strategies, and keyword research
- Experience using Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
- Ability to interpret campaign data and make informed optimisation decisions
- Strong analytical, reporting, and problem-solving skills
- Experience with Looker Studio, Microsoft Ads, Meta Ads, or eCommerce advertising platforms will be advantageous
Qualification:
- Diploma or Degree in Marketing, Digital Marketing, Business, or a related field
- Google Ads Certifications are highly beneficial
- Google Analytics Certifications advantageous