Google ADS Specialist

2 weeks ago

Remote, wes kaap, South Africa Communicate Finance Full-time

Skills & Experience:

  • Create, manage, and optimise paid search campaigns across Google Ads
  • Develop keyword strategies that improve visibility and drive qualified traffic
  • Manage budgets and bidding strategies to maximise campaign performance
  • Analyse data and identify opportunities to improve conversion rates and return on ad spend
  • Execute and evaluate A/B testing initiatives to improve campaign effectiveness
  • Monitor performance metrics and provide meaningful insights to stakeholders
  • Implement tracking solutions using Google Analytics 4 and Google Tag Manager
  • Manage campaigns across Search, Display, Shopping, Performance Max, and YouTube
  • Work closely with broader Digital Marketing, Content, SEO, and Design teams to achieve business objectives. Hands-on experience running and optimising Google Ads campaigns
  • Strong understanding of PPC principles, audience targeting, bidding strategies, and keyword research
  • Experience using Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools
  • Ability to interpret campaign data and make informed optimisation decisions
  • Strong analytical, reporting, and problem-solving skills
  • Experience with Looker Studio, Microsoft Ads, Meta Ads, or eCommerce advertising platforms will be advantageous

Qualification:

  • Diploma or Degree in Marketing, Digital Marketing, Business, or a related field
  • Google Ads Certifications are highly beneficial
  • Google Analytics Certifications advantageous