Senior E-commerce Manager
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About the Role
Our client, a leading national retailer, is seeking a highly experienced and strategic Senior E-commerce Manager to lead their online sales and operations from anywhere within South Africa. This is a fully remote, impactful role where you will be instrumental in driving the growth and success of our client's e-commerce platform. You will be responsible for developing and executing a comprehensive e-commerce strategy, optimizing the online customer journey, managing digital marketing campaigns, and ensuring seamless order fulfillment. The ideal candidate possesses a deep understanding of e-commerce best practices, digital marketing, and online retail operations. This role demands strong analytical skills, a proactive approach, and the ability to lead a remote team effectively. If you are passionate about e-commerce and looking for a challenging remote opportunity, this is the perfect fit.
Key Responsibilities
- Develop and implement a comprehensive e-commerce strategy to drive online sales, customer acquisition, and retention.
- Oversee all aspects of the e-commerce platform, including website management, user experience (UX) optimization, and conversion rate optimization (CRO).
- Plan and execute digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, affiliate marketing).
- Manage the online product catalog, including content creation, pricing, and promotional activities.
- Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for growth.
- Ensure a seamless and positive online customer experience, from browsing to checkout and post-purchase support.
- Collaborate with cross-functional teams (marketing, operations, IT, customer service) to ensure alignment and execution of e-commerce initiatives.
- Manage the e-commerce budget and track ROI for all digital marketing activities.
- Lead and mentor a remote e-commerce team, fostering a high-performance culture.
Requirements
- A minimum of 6 years of experience in e-commerce management, with a proven track record of driving significant online sales growth.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, social media advertising platforms).
- Strong understanding of SEO, SEM, content marketing, and social media strategy.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Demonstrated ability to lead and manage remote teams effectively.
- Exceptional project management and organizational skills.
- Proficiency in UX/UI principles and conversion rate optimization techniques.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Must be comfortable working remotely and possess excellent self-management skills.
Benefits
- Competitive salary package with performance-based bonuses.
- Opportunity to work remotely from anywhere in South Africa.
- Lead a key strategic function within a growing retail organization.
- Professional development and training opportunities.
- Be part of an innovative and forward-thinking team.
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