Marketing Automation Specialist

Marketing Automation Specialist - German Join to apply for the Marketing Automation Specialist - German role at LexisNexis Marketing Automation Specialist - German 1 week ago Be among the first 25 applicants Join to apply for the Marketing Automation Specialist - German role at LexisNexis Get AI-powered advice on this job and more exclusive features. Job SummaryResponsible for the overall email, campaign creation and execution in our marketing automation platform (Eloqua). The successful candidate for this role will work closely with onshore Campaign Managers and Content Executives to drive efficient and accurate campaign execution. Deep understanding of email campaign best practices is necessary. The Campaign Associate will partner with the marketing team to monitor email timing, metrics and continuously provide recommendations to drive highly targeted emails to the appropriate audiences. Job SummaryResponsible for the overall email, campaign creation and execution in our marketing automation platform (Eloqua). The successful candidate for this role will work closely with onshore Campaign Managers and Content Executives to drive efficient and accurate campaign execution. Deep understanding of email campaign best practices is necessary. The Campaign Associate will partner with the marketing team to monitor email timing, metrics and continuously provide recommendations to drive highly targeted emails to the appropriate audiences.AccountabilitiesManage end-to-end email campaign production and execution, including email creation, canvas setup, testing, deployment, reporting and optimization in Eloqua Collaborate with cross-functional stakeholders located in different regions to create and deliver highly-targeted marketing campaigns, emails, awareness and acquisition programs, and customer success communications Work under the supervision of the Operations Supervisor on the email production process and creation of every email, ensuring flawless execution Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering, open rates, etc. Interact with onshore partners on a regular basis and act as a representative of the REPH RX Campaigns Team Job SpecificationsCore CompetenciesData and Analytics Management: Ability to understand, analyze, gather and organize data in an account management tool or database and marries the results gathered and tasks accomplished with industry specific trends and demographics Campaign Management: Ability to conceptualize, create and execute an effective campaign journey across a variety of platforms Web Development and Optimization: Ability to manage, implement, execute optimized content and web framework and analyze digital performance Creative Design: Ability to conceptualize, create, design, execute, evaluate and communicate effective visual communication plan and visual collaterals to address and satisfy business and organizational needs through marketing efforts Hard/Technical, Soft Skills And Complimentary SkillsExperience with campaign setup, email creation and deployment, HTML editing, delivery monitoring and reporting Demonstrated proficiency with a marketing automation tool (preferably Eloqua) Knowledge of landing page and email marketing best practices is required Strong problem solving and issue-resolution skills Can handle multiple tasks at a time and has the ability to manage their time efficiently Other Qualifications/RequirementsMust possess at least a Bachelor's/College Degree, any field Minimum 2 years of experience in a similar role Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Information Technology Industries IT Services and IT Consulting Referrals increase your chances of interviewing at LexisNexis by 2x Sign in to set job alerts for “Marketing Automation Specialist” roles. 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