Social Media Strategist
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About the Role
Our client seeks a strategic and data-driven Social Media Strategist to propel the growth of their e-commerce business in Durban . This role involves architecting and implementing innovative social media campaigns designed to increase brand visibility, drive qualified traffic, and boost online sales conversions. You will analyze market trends, leverage platform-specific insights, and collaborate cross-functionally to ensure our social media efforts are not just engaging, but directly contribute to revenue generation and customer acquisition goals.
Key Responsibilities
- Develop and refine overarching social media strategies that align with e-commerce sales targets and brand objectives.
- Conduct in-depth market research and audience analysis to identify new opportunities and optimize content for maximum engagement and conversion.
- Plan, execute, and manage paid social media advertising campaigns across various platforms, focusing on ROI and CAC.
- Monitor, analyze, and report on key social media metrics, providing actionable insights and recommendations for continuous improvement.
- Foster and grow online communities, managing interactions and building brand advocacy.
- Collaborate closely with the content creation team, graphic designers, and e-commerce managers to ensure cohesive campaign execution.
Requirements
- Proven experience (4+ years) in developing and executing successful social media strategies, with a strong emphasis on e-commerce performance.
- Demonstrated success in managing paid social campaigns and optimizing for conversion metrics.
- Proficiency with social media analytics tools, ad managers (e.g., Facebook Ads Manager), and reporting dashboards.
- Excellent strategic thinking, analytical skills, and problem-solving capabilities.
- Strong understanding of digital marketing principles and their application to social media.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
Benefits
- Competitive annual salary with annual bonus potential.
- Flexible hybrid work arrangement based in Durban.
- Comprehensive medical and dental insurance coverage.
- Generous allowance for professional development and training.
- Significant employee discounts on all company products.
- A forward-thinking and supportive team environment.
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