Marketing Manager

3 weeks ago


Pretoria, South Africa Talent Evolution Full time
Duties:
  • Manage overall brand and corporate identity.

- Develop, design, and publish engaging content that builds meaningful customer connections, increased brand awareness, and encourages engagement.
- Must have a good knowledge of digital and print artwork.
- Develop and execute the company's marketing plan, including product promotion and lead generation.
- Conduct thorough market research to inform strategic decisions and provide timely updates to the company.
- Lead conversion rate optimization efforts to maximize marketing effectiveness.
- Track and analyse metrics across various channels to derive actionable insights and refine strategies.
- Implement and oversee paid media strategies for maximum impact.
- Conduct competitor research, platform analysis, and audience
segmentation to stay ahead of the curve.
- Manage and update the company website and e-commerce platform.

Qualifications and Experience
- Bachelor's degree in Marketing or related field.
- Degree or certificate in UX and UI design.
- Proven experience in marketing roles.
- Deep understanding of digital marketing principles, including SEO, SEM, PPC, and social media marketing.
- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, and SEMrush.
- Creative thinker with a strong background in content creation and writing.
- Sound knowledge of marketing principles and best practices.
- Excellent communication skills for effective interaction with customers, suppliers, and team members. (Fluent in English and Afrikaans due to client base)
- Strong leadership and interpersonal abilities to motivate and guide team members.
- Results-oriented with the ability to work independently and meet targets.
- Proficiency in Adobe Photoshop and Adobe Illustrator, creating captivating visual content that aligns with the brand identity and resonates with the audience.
- Experience in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to produce high-quality videos for various marketing campaigns and initiatives.
- Familiarity with photography principles and tools for capturing and editing

Should you not receive a response within 10 working days, please consider your application as unsuccessful

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