Email Marketing Specialist

5 days ago


Midrand, South Africa 32Gi® Sports Nutrition Full time

What You’ll Be Responsible For Building and optimising email flows, campaigns, automations, and segments in Klaviyo. Writing persuasive, engaging, conversion-focused copy for education, nurturing, and sales. Creating full customer journeys that increase engagement and repeat purchase. Integrating email strategy across Klaviyo, Shopify, Meta and other marketing platforms. Working with designers to bring your campaigns to life. Analysing performance and improving results through data-driven insights. Maintaining list hygiene, deliverability best practices, and compliance. What We’re Looking For Minimum 6 years of hands‑on email marketing experience in an e‑commerce environment. Deep technical expertise in Klaviyo (flows, liquid logic, multi‑brand setups). Strong understanding of Shopify, Meta, and lifecycle retention strategies. Excellent copywriting ability—clear, persuasive, and emotionally engaging. A strategic thinker who can build end‑to‑end customer experiences. Highly analytical, organised, and detail‑oriented. Comfortable collaborating with designers and creative teams. Who You Are Part strategist, part technician, part storyteller. Focused on optimising conversions and engagement. Proactive, independent, and accountable. Passionate about e‑commerce, customer psychology, and retention marketing. #J-18808-Ljbffr



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