Technical Architect

Who We Are : At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY\u0026R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30, employees across + offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. OVERVIEW As part of the VML EMEA Enablement Team the Technical Architect (aka Enteprise / Solutions Architect) primary role is to partner with VML and its client's Marketing and Technical teams to deliver data led solutions by leading the design, delivery, and execution of client engagement solutions, including CRM, Personalization, Marketing Automation, and act as a trusted advisor to our customers while aiding the customer's transformational journey. This role plays a crucial role in bridging the gap between marketing requirements and technical capabilities, ensuring that marketing teams can leverage the right technology tools / solutions to achieve their goals effectively.The Technical Architect is a key figure in designing and implementing marketing technology solutions that empower marketing teams to drive successful campaigns, enhance customer experiences, and achieve overall marketing objectives. To accomplish this, this role possesses strong technical writing skills; a blend of operational, marketing knowledge and technical expertise, and must have the ability to set the vision translating business objectives into enticing and actionable recommendations. This person will need to naturally lead their colleagues and participate in building our team culture. RESPONSIBILITIES Your duties as a Technical Architect will include, but will not be limited to the following : Engage with existing and new clients to deliver strategic solutions, lead on technical client engagements from scoping the new engagement, to creating the solution and solution design documentation. This aspect of the role may require working closely with the Client Lead or Business Development team to gain a complete sense of client expectations and limitationsDetermine project scope and specifications to the final presentation of software solutions, the Solution Architect meets directly with clients to provide feedback, solution alignment and updates on projects. This may require reports and presentations, as well as demonstrations, to keep the client informed about issues that arise during development and report on integration and deploymentServe as a liaison between client and developersSupport the team with technical solution recommendations as well as operational delivery of solutionsBe process driven and provide technical innovation, most notably in the handover of technical solutions to the developer teamEngage with developers, consultants and project managers and work with clients on the following type of engagements : Solution design and architecture (Medium and High Complexity);Data and technology governance principlesScripting and query developmentData mapping and extract strategiesRelational data / data schemaProvide tech support on complicated requestsParticipation in advanced technical projectsIntegrations between marketing and data platformsWeb services and API developmentCustom reporting, custom application development projectsHTML creation for webpages and emailsWebpage builds using jQuery frameworkLeverage native scripting languages relevant to solve for requirements in most effective, optimal and scalable manner.Active mentoring and knowledge transfer within the broader developer team.Keep up to date with new technologies, trends, and where applicable, the introduction of these to the developer team and / or organization as a whole REQUIREMENTS Technology & DevelopmentMarketing technology experience (such as marketing data, production, content management, planning, implementation, various channel use - e.g. email, web, mobile etc., CRM, Audience Management and Analytics) in preferably some of the popular technology stacks including Google, Adobe, Salesforce Marketing Cloud Salesforce Data Cloud, Salesforce Personalisation, AWS, Snowflake, etc.Marketing Functional Experience - in order of importanceCustomer data platformsPersonalizationDirect Digital (Mobile, Email, SMS, MMS & Push)CMS & Content arbitration / automationWeb AnalyticsUnderstanding the unique business requirements of customers within multiple industries and translating / presenting those needs into a compelling vision and roadmap for our customersProven record of accomplishment with solution engineeringInquisitive, practical, and passionate about technology and sharing knowledgeAbility to architect and develop middleware solutions between the technology stacks mentioned aboveExperience with SQL, relational databases (MSSQL, MySQL, etc.) and data modellingBachelor's degree - Marketing or Information Systems will be beneficial (or 5 years plus hands on marketing experience)CDP & CRM experience would be beneficial.Understanding of data models, understanding of data base marketing, understanding of Lifecycles (Customer and Product)Data / Architecture certification would be beneficialSoftware development knowledge or experience with any of the following would be advantageous : mobile development (IOs or Android) or web development (PHP or ASP.Net core) Leadership & Interpersonal skillsExperience working with a project management officeExperience in Automotive industry beneficialExperience with best practice development methodologiesAt least 5 years' experience in leading and mentoring a technical / dev teamSolid oral and written interpersonal communication and relationship skillsProven time management skills in a dynamic team environmentAbility to work as part of a team to solve problems in varied, fast-paced environmentsWilling and able to travel occasionally Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation #LI-HYBRID#LI-EMEAWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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