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Paid Media Specialist

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Join to apply for the Paid Media Specialist role at Scale Army Careers . Our client operates two established digital marketing brands and focuses on driving measurable growth via data‑informed performance strategies. With a results‑first, entrepreneurial environment, they blend creativity, analytics, and operational rigor to scale inbound and paid lead generation across multiple channels. Location Remote | 9 AM - 5 PM EST Role Overview The Paid Media Specialist will own inbound and paid lead generation across two established digital marketing brands. The specialist will design, launch, and optimize campaigns that drive qualified leads while collaborating with marketing, content, and leadership teams to turn interest into measurable growth. This role combines strategy and execution within a fast‑moving environment where data, creativity, and impact are equally valued. Key Responsibilities Own the full lead generation funnel, from paid media through inbound nurture and CRM handoff. Plan, launch, and optimize paid campaigns across Google Ads, Meta, and additional platforms. Develop and refine inbound systems including landing pages, forms, automations, and lead scoring models. Collaborate with content and creative teams to align messaging and funnel experiences. Partner with sales to ensure smooth lead flow and accurate attribution. Monitor, analyze, and report performance metrics (CPL, CAC, ROI) with actionable insights. Experiment across channels such as SEO, The Trade Desk, LinkedIn, and others to expand reach and efficiency. Qualifications 4–7 years of experience in B2B or agency demand generation. Experience managing Google and Meta Ads at scale, including strategy and daily optimization. Understanding of SEO, SEM, and funnel conversion strategy. Experience with Zoho, WordPress, and preferably The Trade Desk or similar DSPs. Data‑driven mindset with strong analytical skills. Deep understanding of CPL, CAC, ROI, and optimizing against them. Creative problem‑solving and ability to work across spreadsheets and ad platforms. Ability to thrive in fast‑moving environments and take ownership of measurable results. What Success Looks Like Steady month‑over‑month growth in qualified inbound leads. Clear attribution between campaigns, pipeline, and revenue. Efficient, scalable lead systems prepared to support broader growth. Opportunity This role offers the chance to own demand generation from concept to conversion across two established brands. You will work with a collaborative, low‑ego, results‑first team, apply a unified strategic framework across multiple brands, and build the foundation for a future demand generation team as performance scales. Application Process To be considered for this role, please:• Fill in the application form• Record a video showcasing your skill sets. #J-18808-Ljbffr