B2B Marketing Lead
2 days ago
The B2B Marketing Lead is a custodian of the Driveline Portfolio (Gadus, Spirax, Rimula and Tellus) responsible for setting, building, and delivering the go‑to‑market strategy and the brand growth strategy across each strategic sector (Agriculture, Mining, Power, Fleet and OEMs – Original Equipment Manufacturer) to deliver the Lubricants business growth objectives, strong brand equity and value for our customers (Direct customers, OEMs, GKA and B2B Distributors). The role also supports the sales teams with demand and pipeline generation and requires an innovative thinker who is a self‑starter with the ability to understand technical concepts, identify and use multiple data sources to uncover opportunities, translate these into business value aligned with our growth target, and present strategic recommendations to the leadership team. You will work with cross‑functional teams including Technical, Sales, LSC, Finance, Legal, global teams and external stakeholders including customers. The position reports to the Marketing Manager. Key Accountabilities Develop, lead and implement the short‑ and medium‑term Drive Line portfolio 360‑sector strategy, portfolio, CVP development across B2B segments to deliver market share growth, brand equity, ultimate potential, profit margin growth and volume growth target. Manage the balance between GPO, co‑brands, endorsement and Shell own brands, developing approaches and supporting the customers to see the value of Shell branded/co‑branded opportunities. Collaborate with the Pricing Manager on sector pricing strategy and portfolio. Identify and evaluate ideas and plans during the T&R cycle to maximise competitive advantage. Manage marketing budget, execution and tracking of ROI and ensure all marketing activities are evaluated (ROI and PIR). Brief creative agencies and ensure briefs align to short‑ and medium‑term strategy in support of GKA and OEMs plans. Oversee implementation of marketing activities and ensure activation of OEM contracts. Build brand advocacy through PR, events, marketing and technical blogs to create engagement, loyalty, growth and leverage for demand and pipeline fill. Own the pipeline fill process for the priority sectors and work closely with BDMs to deliver clear growth opportunities, robust pipeline and strong pipeline growth. Prepare and present monthly & quarterly portfolio performance reviews, establish metrics to track challenges, opportunities, and identify solutions. Integrate best practices from other markets and identify opportunities to work closely with Fleet Solutions, Mobility & Commercial Fuels. Coach distributors on their marketing plans to align with growth priorities. Lead, coach and develop direct reports and enable their growth. Skills & Requirements Degree – BCom in Marketing or related qualification. Minimum of 5 years’ marketing experience within the B2B sector. Experience implementing and managing simultaneous competing activities and programs on time and on budget, producing agreed top‑line growth. Digital skills, including proficiency in technology such as CRM, AI tools, data analysis, digital marketing. Success in this role requires a close relationship with sales teams, technical team, and other marketing implementers regionally and globally. Agility, curiosity, and openness to new ways of working; keen to reach out and understand best practices beyond South Africa. Highly self‑motivated with good planning skills. Strong project management skills. #J-18808-Ljbffr
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B2B Marketing Lead
4 days ago
Randburg, South Africa Oman Shell Full timeB2B Marketing Lead page is loaded## B2B Marketing Leadlocations: Bryanstontime type: Full timeposted on: Posted Todayjob requisition id: R , South Africa**Job Family Group:**Commercial and Retail**Worker Type:**Regular**Posting Start Date:**November 27, 2025**Business unit:**Downstream and Renewables**Experience Level:**Experienced Professionals**Job...
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B2B Marketing Lead: Growth
4 days ago
Randburg, South Africa Oman Shell Full timeA leading energy company in South Africa seeks a B2B Marketing Lead to develop and implement marketing strategies for the Drive Line portfolio. The ideal candidate will have significant experience in B2B marketing, strong digital skills, and exceptional project management abilities. This role involves collaboration with sales and technical teams to drive...
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B2B Marketing Lead: Growth
4 days ago
Randburg, South Africa Oman Shell Full timeA leading energy company in South Africa is seeking a B2B Marketing Lead to develop and implement marketing strategies across various sectors. You will work closely with sales and technical teams to drive brand growth and manage marketing budgets. The ideal candidate must have at least 5 years of B2B marketing experience and a strong grasp of digital tools....
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B2B Marketing Lead: Growth
4 days ago
Randburg, South Africa Oman Shell Full timeA leading global energy company in Randburg is seeking a B2B Marketing Lead to develop and implement strategies to achieve business growth objectives across key sectors. The role demands a self-starter with strong project management and digital skills, alongside significant B2B marketing experience. This position emphasizes collaboration with...
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Strategic B2B Growth
2 days ago
Randburg, South Africa Shell Full timeA leading oil and gas company in South Africa is seeking a B2B Marketing Lead to drive the go-to-market strategy for the Driveline Portfolio. This role requires at least 5 years of B2B marketing experience and offers the opportunity to work with cross-functional teams to achieve significant business growth. Ideal candidates are highly self-motivated with...
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Randburg, South Africa FNB South Africa Full timeA leading financial institution is looking for a Marketing Portfolio Manager III in Randburg to drive B2B marketing strategies and enhance customer relationships. Responsibilities include developing marketing plans, managing budgets, and collaborating across teams to optimize customer experience. A Bachelor's degree and significant marketing experience are...
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Senior Marketing Manager
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Marketing Portfolio Manager III
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Randburg, South Africa FNB South Africa Full timeJob title Marketing Portfolio Manager III Job Location Gauteng, Randburg Deadline November 30, 2025 Quick Recommended Links Jobs by Location Job by industries Role Purpose The FNB Business Marketing team is looking for a future B2B Senior Marketing Portfolio Manager to provide strategic partnership to relevant Business Unit EXCOs by assessing business needs...
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Marketing Portfolio Manager III
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Randburg, South Africa FNB South Africa Full timeApplications will not be accepted on dates from 20/11/25 onward. Please submit applications before the closing date. All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. Candidates can voluntarily disclose disability information; the Bank...
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Business Sales Consultant
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